feat(api): GET /api/workspaces/:id/stats endpoint
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pda-product-scope.md
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pda-product-scope.md
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# PDA Adult Tools — Product Line Scope
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## Market Position
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- **Brand:** TBD (needs name — something like "Undemand" / "Soft Launch Life" / "The PDA Toolkit")
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- **Tagline concept:** "Systems that work WITH your brain, not against it"
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- **Target:** Adults with PDA (pathological demand avoidance), AuDHD, ADHD who struggle with traditional productivity systems
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- **Differentiator:** Created BY someone with diagnosed AuDHD + PDA who actually built a working external brain system
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## Product 1: "The PDA-Friendly Planning System" (Tier 2 — $49)
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### What It Is
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A complete, printable/digital planning system designed specifically for brains that rebel against demands. NOT another rigid planner. A flexible, modular system where nothing is mandatory.
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### Core Components
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1. **The Anti-Planner Guide (PDF, ~30 pages)**
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- Why traditional planners fail PDA brains
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- The "invitation, not obligation" framework
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- How to build momentum without creating demands
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- The 15-minute minimum principle
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- "Ship ugly" philosophy for perfectionists
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2. **Modular Planning Sheets (PDF + Canva templates)**
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- "What if I..." brainstorm sheet (curiosity framing, not task lists)
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- Energy-based daily page (not time-blocked — sorted by energy cost)
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- The "tiny next step" capture sheet
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- Weekly reflection (celebration-focused, not guilt-driven)
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- Project parking lot (for ideas that aren't demands yet)
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- The "nope, not today" guilt-free postponement tracker
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3. **The External Brain Setup Guide (PDF, ~15 pages)**
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- How to build a system that remembers so you don't have to
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- Digital vs. analog: pick what doesn't feel like a chore
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- The "minimum viable system" — what you actually need
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- Real examples from the creator's own working system
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4. **Quick-Start Cards (PDF, printable)**
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- 10 laminate-ready cards with PDA-friendly reframes
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- "I have to" → "What if I..." conversion examples
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- Emergency shutdown protocol (when everything feels like a demand)
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- The 5-minute escape hatch technique
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### Why $49
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- Comprehensive system, not a single worksheet
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- Nothing like this exists at any price
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- ADHD planners at similar scope sell for $29-79
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- PDA-specific = premium justified
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## Product 2: "PDA Survival Sheets" (Tier 1 — $12)
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### What It Is
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A smaller sampler — 5 of the best planning sheets + a condensed 5-page guide. Gateway product to upsell to the full system.
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### Components
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- Energy-based daily page
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- "What if I..." brainstorm sheet
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- Tiny next step capture sheet
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- 5-page condensed PDA-friendly planning intro
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- 3 quick-start reframe cards
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## Product 3: Free Lead Magnet — "The PDA Reframe Cheat Sheet"
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### What It Is
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Single-page PDF with the 10 most powerful demand-to-invitation reframes. Email capture to build list.
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### Examples
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- "I have to finish this" → "What would happen if I just did the next tiny piece?"
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- "I need to respond now" → "I can choose when this gets my attention"
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- "I should be more productive" → "What would feel good to explore right now?"
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## Distribution Strategy
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### Platform: Gumroad (primary) + Etsy (secondary)
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- Gumroad: better margins, email list building, direct relationship
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- Etsy: discovery/SEO for people searching ADHD/PDA planners
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### Marketing Channels (all free/organic to start)
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- **Reddit:** r/PDA, r/AutismInWomen, r/adhdwomen, r/ADHD (value-first posts, not spam)
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- **TikTok/Instagram:** Short-form content about PDA reframes and "why your planner doesn't work"
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- **Pinterest:** Planner/organization niche searches
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- **Blog/SEO:** "PDA planning system" has near-zero competition in search
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### Launch Sequence
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1. Week 1: Free lead magnet live on Gumroad, start Reddit presence
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2. Week 2: PDA Survival Sheets ($12) listed
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3. Week 3: Full Planning System ($49) listed
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4. Ongoing: Content marketing, email nurture, iterate based on feedback
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## Production Plan
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### What Codex/GLM Can Do
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- Draft all written content (guides, descriptions, reframes)
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- Generate Gumroad listing copy
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- Create marketing content calendar
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- Draft Reddit value-posts
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- SEO keyword research
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- Email funnel copy
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### What Jason Must Do
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- Review/edit content for authentic PDA voice (lived experience is the moat)
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- Add personal anecdotes and real examples
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- Final approval on all public-facing content
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- Gumroad/Etsy account setup
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- Pricing decisions
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### What Needs Design Work
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- PDF layouts (clean, calm, not overwhelming — match the product philosophy)
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- Planning sheet designs
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- Quick-start card designs
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- Gumroad storefront graphics
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- Social media templates
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## Timeline (Aggressive but PDA-Friendly)
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- Days 1-3: Content drafts (Codex/GLM)
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- Days 4-5: Jason reviews, adds personal voice
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- Days 6-7: PDF design/layout
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- Day 8: Free lead magnet live
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- Day 10: Survival Sheets ($12) live
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- Day 14: Full system ($49) live
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## Revenue Projections (Conservative)
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- Month 1: 10-20 sales = $200-600
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- Month 2: 30-50 sales = $900-2,500 (as marketing compounds)
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- Month 3+: 50-100+ sales/month = $2,500-5,000+
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- With email list growing: upsell to future Tier 3 course ($149-249)
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