# 30-Day Content Calendar

**Platforms:** Reddit, Pinterest, TikTok
**Pace:** 1 post/day, ~15 minutes effort
**Rule:** If energy is low, do the easiest one. If energy is gone, skip. One missed day doesn't break anything.

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## Week 1: Establish Presence

| Day | Platform | Post Idea | Time Est |
|-----|----------|-----------|----------|
| 1 | Pinterest | Pin: "Why Your Planner Failed You" infographic — 3 reasons traditional planners don't work for PDA/ADHD brains. Link to lead magnet. | 15 min |
| 2 | TikTok | Text overlay + voiceover: "If you have ADHD and every planner you've ever bought is sitting empty in a drawer — it's not you. It's the planner." Explain PDA briefly. | 15 min |
| 3 | Reddit | Post 1 from reddit-value-posts.md (r/PDA — "The reframe that finally made planning possible") | 10 min |
| 4 | Pinterest | Pin: Energy-Based Planning explainer — "Stop planning by time. Start planning by energy." Simple graphic with the 3 energy tiers. | 15 min |
| 5 | TikTok | Text overlay: "Things my PDA brain does that I thought were character flaws" — list 5-6 relatable PDA traits scrolling on screen | 15 min |
| 6 | Pinterest | Pin: "10 Demand-to-Invitation Reframes" — teaser graphic linking to free cheat sheet download | 15 min |
| 7 | Rest day | Catch up on comments/replies from the week. Or do nothing. Both valid. | 0-15 min |

## Week 2: Build Credibility

| Day | Platform | Post Idea | Time Est |
|-----|----------|-----------|----------|
| 8 | TikTok | "Why 'just break it into steps' makes PDA brains MORE overwhelmed" — text cards explaining why more steps = more demands | 15 min |
| 9 | Pinterest | Pin: Product mockup of Survival Sheets with "Plan with your brain, not against it" text. Link to Gumroad. | 15 min |
| 10 | Reddit | Post 2 from reddit-value-posts.md (r/AutismInWomen — "Things my AuDHD brain does that I thought were just me being difficult") | 10 min |
| 11 | TikTok | "The only planning technique that works for my demand-avoidant brain" — explain energy-based planning in 45 seconds | 15 min |
| 12 | Pinterest | Pin: "What If I..." brainstorm method explained — curiosity framing vs task lists | 15 min |
| 13 | Pinterest | Pin: "The Nope Not Today Tracker" concept — postpone without guilt. Graphic showing the idea. | 15 min |
| 14 | Rest day | Reply to comments. Check what's getting traction. | 0-15 min |

## Week 3: Deepen Engagement

| Day | Platform | Post Idea | Time Est |
|-----|----------|-----------|----------|
| 15 | Reddit | Post 3 from reddit-value-posts.md (r/adhdwomen — "Why your planner failed you") | 10 min |
| 16 | TikTok | "I have to → What if I just..." — show 5 reframe examples with text on screen. Calm music. | 15 min |
| 17 | Pinterest | Pin: "External Brain for ADHD" infographic — what it is, why it helps, how to start | 15 min |
| 18 | TikTok | "POV: You have PDA and someone says 'just do it'" — relatable humor, text overlay showing the internal panic spiral | 15 min |
| 19 | Pinterest | Pin: Blog post teaser "How to Plan When Everything Feels Like a Demand" (write short blog post or link to lead magnet) | 15 min |
| 20 | Reddit | Post 4 from reddit-value-posts.md (r/ADHD — "The tiny next step technique") | 10 min |
| 21 | Rest day | Review analytics. What's working? Double down next week. | 0-15 min |

## Week 4: Convert & Grow

| Day | Platform | Post Idea | Time Est |
|-----|----------|-----------|----------|
| 22 | TikTok | "What energy-based planning actually looks like" — screen recording showing the daily page being filled out with voiceover | 15 min |
| 23 | Pinterest | Pin: Repin/refresh best performing pin from weeks 1-3 with new design variation | 10 min |
| 24 | Pinterest | Pin: "PDA Survival Sheets" product showcase — clean mockup with all 5 sheets visible | 15 min |
| 25 | TikTok | "Things that help my PDA brain that sound too simple to work" — tiny next step, energy sorting, reframes, nope-not-today list | 15 min |
| 26 | Reddit | Post 5 from reddit-value-posts.md (r/PDA — "Energy-based planning") | 10 min |
| 27 | Pinterest | Pin: "Why Time Blocking Doesn't Work for ADHD Brains" — alternative approaches infographic | 15 min |
| 28 | TikTok | "The planning system I built after failing with every planner" — personal story, 60 seconds, show the actual sheets | 15 min |
| 29 | Pinterest | Pin: Free cheat sheet promo — "10 Reframes for Demand-Avoidant Brains — Free Download" | 15 min |
| 30 | Review | Month-end review: What got traction? What flopped? Plan next month based on data. | 15 min |

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## Content Batching Strategy

**If you have a high-energy day, batch ahead:**

- Film 3-5 TikToks in one session (~45 min)
- Design 5-7 Pinterest pins in Canva (~30 min)
- Draft 2-3 Reddit posts (~30 min)

This buys you low-energy days where you just schedule/post pre-made content.

**Low-energy day fallback:**

If you can't create, just:
- Reply to one comment somewhere
- Repin something on Pinterest
- Save a post idea for later

That counts. Momentum > perfection.

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## Platform-Specific Notes

### Reddit
- Space posts 5-7 days apart per subreddit
- Engage with other posts in between (comment, upvote)
- Don't just post and disappear — be a community member

### Pinterest
- Use Tailwind to schedule pins in advance
- Each pin needs: keyword-rich title, 2-3 sentence description with keywords, link
- Repin to relevant boards (your own + group boards if available)

### TikTok
- Post between 9-11 AM or 7-9 PM (when neurodivergent audience is scrolling)
- Use hashtags: #PDA #ADHD #AuDHD #NeurodivergentLife #ADHDPlanner #DemandAvoidance
- Reply to comments with video responses when possible (algorithm loves this)
- Link in bio → lead magnet landing page

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## Monthly Metrics to Track

| Metric | Month 1 Target |
|--------|---------------|
| Pinterest impressions | 1,000+ |
| TikTok views (total) | 5,000+ |
| Reddit post karma (total) | 200+ |
| Email list signups | 50+ |
| Gumroad views | 100+ |
| Sales | Any (even 1 validates the concept) |