8.9 KiB
8.9 KiB
Pinterest Strategy
Goal: Use Pinterest as a search engine to drive ongoing traffic to the lead magnet and product pages. Key Insight: Pinterest isn't social media — it's visual search. Pins can drive traffic for months or years.
Account Setup
Business Account Name: Undemand Username: @undemand Profile Bio: "Planning tools for brains that rebel against demands. PDA + ADHD friendly systems created by someone who actually has PDA. 🧠" Profile Link: Link-in-bio page → Lead magnet + Gumroad storefront Website: Claim your domain when blog is live (helps SEO)
Board Strategy
Core Boards (Create Immediately)
| Board Name | Description (keyword-rich) | Purpose |
|---|---|---|
| PDA Planning & Organization | PDA-friendly planning tools, systems, and strategies for demand-avoidant brains. Pathological demand avoidance resources for adults. | Primary product board |
| ADHD Planners That Actually Work | ADHD planner alternatives, neurodivergent-friendly planning systems, executive dysfunction tools, and organization strategies that don't rely on willpower. | Broader ADHD audience |
| Energy-Based Planning | Plan by energy level, not time. Alternative to time blocking for ADHD, PDA, and neurodivergent brains. | Unique method content |
| Neurodivergent Life | Resources, tips, and tools for neurodivergent adults. ADHD, autism, AuDHD, and PDA content. | Community/lifestyle |
| External Brain Systems | How to build an external brain for ADHD. Memory support, note systems, and organization for brains with limited working memory. | Educational content |
| Self-Compassion for Perfectionists | Break the perfectionism cycle. "Ship ugly" philosophy, good-enough mindset, and self-kindness for neurodivergent brains. | Emotional resonance |
Secondary Boards (Add in Month 2)
| Board Name | Purpose |
|---|---|
| Low-Demand Living | Broader lifestyle — reducing demands, simplifying, PDA-friendly life |
| AuDHD Resources | Specifically for the AuDHD community |
| Printable Planners & Worksheets | For people searching printable planners (high volume keyword) |
| PDA Reframes & Affirmations | Reframe cards, quotes, demand-to-invitation shifts |
Pin Types & Content Strategy
1. Product Pins (Direct Sales)
What: Clean mockups of planning sheets with benefit-focused copy Frequency: 2-3 per week Link to: Gumroad product pages
Examples:
- Flat-lay mockup of all 5 Survival Sheets with "Plan with your brain, not against it"
- Close-up of Energy-Based Daily Page with "Stop planning by time. Start planning by energy."
- Quick-Start Cards fanned out with "When your brain says 'nope' — grab one of these"
Design Notes:
- Warm neutrals + soft sage/terracotta accents
- Clean, uncluttered layout
- 2:3 aspect ratio (1000x1500px)
- Brand font consistent across all product pins
- NO stock photos of "productive people"
2. Infographic Pins (Traffic + Authority)
What: Educational graphics explaining PDA planning concepts Frequency: 2-3 per week Link to: Blog posts or lead magnet
Examples:
- "Why Traditional Planners Fail PDA Brains" (3 reasons with icons)
- "Energy-Based Planning: How It Works" (visual flow)
- "5 Reframes for Demand-Avoidant Brains" (list format)
- "Time Blocking vs. Energy Planning" (comparison graphic)
- "The External Brain: What It Is & Why You Need One"
Design Notes:
- Tall format (1000x1500px or 1000x2100px)
- Easy to scan — bullet points, icons, numbered lists
- Brand colors consistent
- Include "Undemand" branding subtly (bottom corner)
3. Idea Pins (Engagement + Reach)
What: Multi-page pins (like stories) explaining a concept Frequency: 1-2 per week Link to: No direct link (Idea Pins don't link out) — use for brand awareness
Examples:
- "5 Signs Your Brain Has PDA Traits" (5 pages, one sign each)
- "How to Reframe Demands into Invitations" (step-by-step walkthrough)
- "My Morning Planning Routine with PDA" (day-in-the-life format)
- "What Energy-Based Planning Looks Like" (before/after)
4. Quote/Reframe Pins (Shareability)
What: Simple text pins with PDA reframes or relatable quotes Frequency: 1-2 per week Link to: Lead magnet or blog
Examples:
- "I have to finish this → What if I just did the next tiny piece?"
- "Your planner didn't fail you. It was designed for a different brain."
- "Productivity isn't about discipline. It's about designing systems that match YOUR nervous system."
SEO Keywords for Pins
Every pin needs keywords in:
- Pin title (most important)
- Pin description (2-3 sentences, keyword-rich, natural language)
- Image text/overlay
Primary Keywords (Use in Titles)
- PDA planner / PDA planning system
- ADHD planner for adults
- Neurodivergent planner / neurodivergent organization
- Executive dysfunction tools
- Demand avoidance strategies
- Energy-based planning
Secondary Keywords (Use in Descriptions)
- Printable planner ADHD
- Planning with PDA autism
- ADHD brain planning tips
- External brain system
- Working memory support ADHD
- AuDHD tools and resources
- PDA-friendly productivity
Example Pin Description:
"Stop planning by time — start planning by energy. This energy-based daily planning page is designed for ADHD and PDA brains that don't fit into rigid time-blocked schedules. Sort tasks by energy cost, not time slots. Part of the PDA-Friendly Planning System. #PDAplanner #ADHDplanner #neurodivergent"
Posting Cadence
Month 1 (Building Foundation)
- 3-5 pins per day (mix of fresh + repins to own boards)
- Fresh pins: 1-2/day
- Repins of own content to different boards: 2-3/day
Month 2+ (Steady State)
- 5-8 pins per day (Tailwind handles scheduling)
- Fresh pins: 2-3/day
- Repins: 3-5/day
Best Times to Pin
- 8-11 PM (highest engagement for this demographic)
- 2-4 PM (secondary peak)
- Weekends generally perform well
Tailwind Automation
Cost: ~$15/month (worth it for time savings)
Setup:
- Connect Pinterest business account
- Set up SmartSchedule (auto-picks best posting times)
- Create pin queue — batch 20-30 pins, schedule across 1-2 weeks
- Use Tailwind Communities (formerly Tribes) for reach in:
- ADHD/Neurodivergent communities
- Planner/Organization communities
- Self-improvement communities
Batch Workflow:
- Design day (1-2 hours): Create 10-15 pin graphics in Canva
- Schedule (15 min): Upload to Tailwind, add titles/descriptions/links
- Done for the week — Tailwind posts automatically
Tailwind Create:
- Use Tailwind's design tool for quick pin variations
- Create 3-4 variations of each pin design (different colors, layouts)
- Test which styles get the most engagement
Pinterest → Storefront Conversion Funnel
DISCOVERY
│
├─ Infographic Pin → Blog Post → Email Capture → Nurture → Sale
│
├─ Product Pin → Gumroad Listing → Direct Sale
│
├─ Reframe Pin → Lead Magnet → Email Capture → Nurture → Sale
│
└─ Idea Pin → Profile Visit → Link-in-Bio → Lead Magnet or Products
Funnel Optimization:
Step 1: Pin → Click
- Compelling visual + clear benefit in pin title
- "Learn more" or curiosity-driven description
- Target: 1-3% click-through rate
Step 2: Click → Landing Page
- Pin links to relevant page (not generic homepage)
- Blog posts have email capture embedded
- Product pins link directly to Gumroad listing
Step 3: Landing → Conversion
- Lead magnet: Optimize for email capture (simple form)
- Products: Gumroad handles the checkout
- Blog: CTA at end of post → lead magnet or product
Link Strategy:
- Infographic pins: Link to blog posts (with email capture)
- Product pins: Link to Gumroad
- Reframe pins: Link to free cheat sheet download
- Idea pins: No link (brand awareness only)
Analytics & Iteration
Weekly Check (5 minutes):
- Which pins got the most impressions?
- Which pins got the most clicks?
- Any pins going "viral" (1000+ impressions)?
Monthly Review (15 minutes):
- Top 10 performing pins — what do they have in common?
- Click-through rate trends
- Which boards are getting the most traction?
- Create more of what works, less of what doesn't
Key Metrics:
| Metric | Month 1 | Month 3 | Month 6 |
|---|---|---|---|
| Monthly impressions | 1-5K | 10-30K | 50-100K |
| Monthly clicks | 50-200 | 500-1,500 | 2,000-5,000 |
| Followers | 50-100 | 300-500 | 1,000+ |
| Email signups from Pinterest | 10-30 | 50-150 | 200-500 |
Quick-Start Checklist
- Create Pinterest Business account
- Set up 6 core boards with keyword-rich descriptions
- Design 10 initial pins in Canva (mix of types)
- Sign up for Tailwind
- Schedule first 2 weeks of pins
- Set up link-in-bio page
- Pin 3-5 pins daily for first month
- Review analytics weekly