diff --git a/.woodpecker.yml b/.woodpecker.yml
index b91aa66..6c009d4 100644
--- a/.woodpecker.yml
+++ b/.woodpecker.yml
@@ -63,25 +63,48 @@ steps:
         from_secret: gitea_username
       GITEA_TOKEN:
         from_secret: gitea_token
+      CI_COMMIT_BRANCH: ${CI_COMMIT_BRANCH}
+      CI_COMMIT_TAG: ${CI_COMMIT_TAG}
+      CI_PIPELINE_NUMBER: ${CI_PIPELINE_NUMBER}
     commands:
       - |
         uv sync --all-extras --frozen
         uv pip install twine
-        CURRENT=$$(uv run python3 -c "import tomllib; print(tomllib.load(open('pyproject.toml','rb'))['project']['version'])")
-        echo "Building version $$CURRENT..."
+        BASE_VERSION=$$(uv run python3 -c "import tomllib; print(tomllib.load(open('pyproject.toml','rb'))['project']['version'])")
+
+        if [ -n "$$CI_COMMIT_TAG" ] || [ "$$CI_COMMIT_BRANCH" = "main" ]; then
+          VERSION="$$BASE_VERSION"
+          echo "Release build: $$VERSION"
+        elif [ "$$CI_COMMIT_BRANCH" = "develop" ]; then
+          VERSION="$${BASE_VERSION}.dev$${CI_PIPELINE_NUMBER}"
+          echo "Dev build: $$VERSION"
+          sed -i "s/version = \"$$BASE_VERSION\"/version = \"$$VERSION\"/" pyproject.toml
+        fi
+
         uv build
-        echo "Checking if $$CURRENT is already published..."
-        INDEX_PAGE=$$(curl -sf "https://git.mosaicstack.dev/api/packages/mosaic/pypi/simple/mosaicstack-telemetry/" 2>/dev/null || echo "")
-        if echo "$$INDEX_PAGE" | grep -q "mosaicstack_telemetry-$$CURRENT"; then
-          echo "Version $$CURRENT already published, skipping upload"
-        else
-          echo "Publishing $$CURRENT..."
+
+        if [ "$$CI_COMMIT_BRANCH" = "develop" ]; then
+          echo "Publishing dev version $$VERSION..."
           uv run twine upload \
             --repository-url "https://git.mosaicstack.dev/api/packages/mosaic/pypi" \
             --username "$$GITEA_USER" \
             --password "$$GITEA_TOKEN" \
             dist/*
-          echo "Published mosaicstack-telemetry $$CURRENT"
+          echo "Published mosaicstack-telemetry $$VERSION"
+        else
+          echo "Checking if release $$VERSION is already published..."
+          INDEX_PAGE=$$(curl -sf "https://git.mosaicstack.dev/api/packages/mosaic/pypi/simple/mosaicstack-telemetry/" 2>/dev/null || echo "")
+          if echo "$$INDEX_PAGE" | grep -q "mosaicstack_telemetry-$$VERSION"; then
+            echo "Version $$VERSION already published, skipping upload"
+          else
+            echo "Publishing release $$VERSION..."
+            uv run twine upload \
+              --repository-url "https://git.mosaicstack.dev/api/packages/mosaic/pypi" \
+              --username "$$GITEA_USER" \
+              --password "$$GITEA_TOKEN" \
+              dist/*
+            echo "Published mosaicstack-telemetry $$VERSION"
+          fi
         fi
     when:
       - branch: [main, develop]