# Section Templates for Competitor Pages

Ready-to-use templates for each section of competitor comparison pages.

## TL;DR Summary

Start every page with a quick summary for scanners:

```markdown
**TL;DR**: [Competitor] excels at [strength] but struggles with [weakness].
[Your product] is built for [your focus], offering [key differentiator].
Choose [Competitor] if [their ideal use case]. Choose [You] if [your ideal use case].
```

---

## Paragraph Comparison (Not Just Tables)

For each major dimension, write a paragraph:

```markdown
## Features

[Competitor] offers [description of their feature approach].
Their strength is [specific strength], which works well for [use case].
However, [limitation] can be challenging for [user type].

[Your product] takes a different approach with [your approach].
This means [benefit], though [honest tradeoff].
Teams who [specific need] often find this more effective.
```

---

## Feature Comparison Section

Go beyond checkmarks:

```markdown
## Feature Comparison

### [Feature Category]

**[Competitor]**: [2-3 sentence description of how they handle this]

- Strengths: [specific]
- Limitations: [specific]

**[Your product]**: [2-3 sentence description]

- Strengths: [specific]
- Limitations: [specific]

**Bottom line**: Choose [Competitor] if [scenario]. Choose [You] if [scenario].
```

---

## Pricing Comparison Section

```markdown
## Pricing

|                | [Competitor] | [Your Product] |
| -------------- | ------------ | -------------- |
| Free tier      | [Details]    | [Details]      |
| Starting price | $X/user/mo   | $X/user/mo     |
| Business tier  | $X/user/mo   | $X/user/mo     |
| Enterprise     | Custom       | Custom         |

**What's included**: [Competitor]'s $X plan includes [features], while
[Your product]'s $X plan includes [features].

**Total cost consideration**: Beyond per-seat pricing, consider [hidden costs,
add-ons, implementation]. [Competitor] charges extra for [X], while
[Your product] includes [Y] in base pricing.

**Value comparison**: For a 10-person team, [Competitor] costs approximately
$X/year while [Your product] costs $Y/year, with [key differences in what you get].
```

---

## Service & Support Comparison

```markdown
## Service & Support

|                  | [Competitor]         | [Your Product]       |
| ---------------- | -------------------- | -------------------- |
| Documentation    | [Quality assessment] | [Quality assessment] |
| Response time    | [SLA if known]       | [Your SLA]           |
| Support channels | [List]               | [List]               |
| Onboarding       | [What they offer]    | [What you offer]     |
| CSM included     | [At what tier]       | [At what tier]       |

**Support quality**: Based on [G2/Capterra reviews, your research],
[Competitor] support is described as [assessment]. Common feedback includes
[quotes or themes].

[Your product] offers [your support approach]. [Specific differentiator like
response time, dedicated CSM, implementation help].
```

---

## Who It's For Section

```markdown
## Who Should Choose [Competitor]

[Competitor] is the right choice if:

- [Specific use case or need]
- [Team type or size]
- [Workflow or requirement]
- [Budget or priority]

**Ideal [Competitor] customer**: [Persona description in 1-2 sentences]

## Who Should Choose [Your Product]

[Your product] is built for teams who:

- [Specific use case or need]
- [Team type or size]
- [Workflow or requirement]
- [Priority or value]

**Ideal [Your product] customer**: [Persona description in 1-2 sentences]
```

---

## Migration Section

```markdown
## Switching from [Competitor]

### What transfers

- [Data type]: [How easily, any caveats]
- [Data type]: [How easily, any caveats]

### What needs reconfiguration

- [Thing]: [Why and effort level]
- [Thing]: [Why and effort level]

### Migration support

We offer [migration support details]:

- [Free data import tool / white-glove migration]
- [Documentation / migration guide]
- [Timeline expectation]
- [Support during transition]

### What customers say about switching

> "[Quote from customer who switched]"
> — [Name], [Role] at [Company]
```

---

## Social Proof Section

Focus on switchers:

```markdown
## What Customers Say

### Switched from [Competitor]

> "[Specific quote about why they switched and outcome]"
> — [Name], [Role] at [Company]

> "[Another quote]"
> — [Name], [Role] at [Company]

### Results after switching

- [Company] saw [specific result]
- [Company] reduced [metric] by [amount]
```

---

## Comparison Table Best Practices

### Beyond Checkmarks

Instead of:
| Feature | You | Competitor |
|---------|-----|-----------|
| Feature A | ✓ | ✓ |
| Feature B | ✓ | ✗ |

Do this:
| Feature | You | Competitor |
|---------|-----|-----------|
| Feature A | Full support with [detail] | Basic support, [limitation] |
| Feature B | [Specific capability] | Not available |

### Organize by Category

Group features into meaningful categories:

- Core functionality
- Collaboration
- Integrations
- Security & compliance
- Support & service

### Include Ratings Where Useful

| Category      | You        | Competitor | Notes        |
| ------------- | ---------- | ---------- | ------------ |
| Ease of use   | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐   | [Brief note] |
| Feature depth | ⭐⭐⭐⭐   | ⭐⭐⭐⭐⭐ | [Brief note] |
