# Page CRO Experiment Ideas

Comprehensive list of A/B tests and experiments organized by page type.

## Homepage Experiments

### Hero Section

| Test                | Hypothesis                                          |
| ------------------- | --------------------------------------------------- |
| Headline variations | Specific vs. abstract messaging                     |
| Subheadline clarity | Add/refine to support headline                      |
| CTA above fold      | Include or exclude prominent CTA                    |
| Hero visual format  | Screenshot vs. GIF vs. illustration vs. video       |
| CTA button color    | Test contrast and visibility                        |
| CTA button text     | "Start Free Trial" vs. "Get Started" vs. "See Demo" |
| Interactive demo    | Engage visitors immediately with product            |

### Trust & Social Proof

| Test                     | Hypothesis                       |
| ------------------------ | -------------------------------- |
| Logo placement           | Hero section vs. below fold      |
| Case study in hero       | Show results immediately         |
| Trust badges             | Add security, compliance, awards |
| Social proof in headline | "Join 10,000+ teams" messaging   |
| Testimonial placement    | Above fold vs. dedicated section |
| Video testimonials       | More engaging than text quotes   |

### Features & Content

| Test                      | Hypothesis                                 |
| ------------------------- | ------------------------------------------ |
| Feature presentation      | Icons + descriptions vs. detailed sections |
| Section ordering          | Move high-value features up                |
| Secondary CTAs            | Add/remove throughout page                 |
| Benefit vs. feature focus | Lead with outcomes                         |
| Comparison section        | Show vs. competitors or status quo         |

### Navigation & UX

| Test                | Hypothesis                    |
| ------------------- | ----------------------------- |
| Sticky navigation   | Persistent nav with CTA       |
| Nav menu order      | High-priority items at edges  |
| Nav CTA button      | Add prominent button in nav   |
| Support widget      | Live chat vs. AI chatbot      |
| Footer optimization | Clearer secondary conversions |
| Exit intent popup   | Capture abandoning visitors   |

---

## Pricing Page Experiments

### Price Presentation

| Test                       | Hypothesis                         |
| -------------------------- | ---------------------------------- |
| Annual vs. monthly display | Highlight savings or simplify      |
| Price points               | $99 vs. $100 vs. $97 psychology    |
| "Most Popular" badge       | Highlight target plan              |
| Number of tiers            | 3 vs. 4 vs. 2 visible options      |
| Price anchoring            | Order plans to anchor expectations |
| Custom enterprise tier     | Show vs. "Contact Sales"           |

### Pricing UX

| Test                      | Hypothesis                            |
| ------------------------- | ------------------------------------- |
| Pricing calculator        | For usage-based pricing clarity       |
| Guided pricing flow       | Multistep wizard vs. comparison table |
| Feature comparison format | Table vs. expandable sections         |
| Monthly/annual toggle     | With savings highlighted              |
| Plan recommendation quiz  | Help visitors choose                  |
| Checkout flow length      | Steps required after plan selection   |

### Objection Handling

| Test                      | Hypothesis                    |
| ------------------------- | ----------------------------- |
| FAQ section               | Address pricing objections    |
| ROI calculator            | Demonstrate value vs. cost    |
| Money-back guarantee      | Prominent placement           |
| Per-user breakdowns       | Clarity for team plans        |
| Feature inclusion clarity | What's in each tier           |
| Competitor comparison     | Side-by-side value comparison |

### Trust Signals

| Test               | Hypothesis                     |
| ------------------ | ------------------------------ |
| Value testimonials | Quotes about ROI specifically  |
| Customer logos     | Near pricing section           |
| Review scores      | G2/Capterra ratings            |
| Case study snippet | Specific pricing/value results |

---

## Demo Request Page Experiments

### Form Optimization

| Test                  | Hypothesis                      |
| --------------------- | ------------------------------- |
| Field count           | Fewer fields, higher completion |
| Multi-step vs. single | Progress bar encouragement      |
| Form placement        | Above fold vs. after content    |
| Phone field           | Include vs. exclude             |
| Field enrichment      | Hide fields you can auto-fill   |
| Form labels           | Inside field vs. above          |

### Page Content

| Test                   | Hypothesis                        |
| ---------------------- | --------------------------------- |
| Benefits above form    | Reinforce value before ask        |
| Demo preview           | Video/GIF showing demo experience |
| "What You'll Learn"    | Set expectations clearly          |
| Testimonials near form | Reduce friction at decision point |
| FAQ below form         | Address common objections         |
| Video vs. text         | Format for explaining value       |

### CTA & Routing

| Test                   | Hypothesis                                  |
| ---------------------- | ------------------------------------------- |
| CTA text               | "Book Your Demo" vs. "Schedule 15-Min Call" |
| On-demand option       | Instant demo alongside live option          |
| Personalized messaging | Based on visitor data/source                |
| Navigation removal     | Reduce page distractions                    |
| Calendar integration   | Inline booking vs. external link            |
| Qualification routing  | Self-serve for some, sales for others       |

---

## Resource/Blog Page Experiments

### Content CTAs

| Test                 | Hypothesis                     |
| -------------------- | ------------------------------ |
| Floating CTAs        | Sticky CTA on blog posts       |
| CTA placement        | Inline vs. end-of-post only    |
| Reading time display | Estimated reading time         |
| Related resources    | End-of-article recommendations |
| Gated vs. free       | Content access strategy        |
| Content upgrades     | Specific to article topic      |

### Resource Section

| Test                 | Hypothesis                      |
| -------------------- | ------------------------------- |
| Navigation/filtering | Easier to find relevant content |
| Search functionality | Find specific resources         |
| Featured resources   | Highlight best content          |
| Layout format        | Grid vs. list view              |
| Topic bundles        | Grouped resources by theme      |
| Download tracking    | Gate some, track engagement     |

---

## Landing Page Experiments

### Message Match

| Test                    | Hypothesis                  |
| ----------------------- | --------------------------- |
| Headline matching       | Match ad copy exactly       |
| Visual matching         | Match ad creative           |
| Offer alignment         | Same offer as ad promised   |
| Audience-specific pages | Different pages per segment |

### Conversion Focus

| Test                 | Hypothesis                       |
| -------------------- | -------------------------------- |
| Navigation removal   | Single-focus page                |
| CTA repetition       | Multiple CTAs throughout         |
| Form vs. button      | Direct capture vs. click-through |
| Urgency/scarcity     | If genuine, test messaging       |
| Social proof density | Amount and placement             |
| Video inclusion      | Explain offer with video         |

### Page Length

| Test             | Hypothesis                             |
| ---------------- | -------------------------------------- |
| Short vs. long   | Quick conversion vs. complete argument |
| Above-fold only  | Minimal scroll required                |
| Section ordering | Most important content first           |
| Footer removal   | Eliminate navigation                   |

---

## Feature Page Experiments

### Feature Presentation

| Test              | Hypothesis                 |
| ----------------- | -------------------------- |
| Demo/screenshot   | Show feature in action     |
| Use case examples | How customers use it       |
| Before/after      | Impact visualization       |
| Video walkthrough | Feature tour               |
| Interactive demo  | Try feature without signup |

### Conversion Path

| Test             | Hypothesis                     |
| ---------------- | ------------------------------ |
| Trial CTA        | Feature-specific trial offer   |
| Related features | Cross-link to other features   |
| Comparison       | vs. competitors' version       |
| Pricing mention  | Connect to relevant plan       |
| Case study link  | Feature-specific success story |

---

## Cross-Page Experiments

### Site-Wide Tests

| Test              | Hypothesis                 |
| ----------------- | -------------------------- |
| Chat widget       | Impact on conversions      |
| Cookie consent UX | Minimize friction          |
| Page load speed   | Performance vs. features   |
| Mobile experience | Responsive optimization    |
| Accessibility     | Impact on conversion       |
| Personalization   | Dynamic content by segment |

### Navigation Tests

| Test             | Hypothesis                     |
| ---------------- | ------------------------------ |
| Menu structure   | Information architecture       |
| Search placement | Help visitors find content     |
| CTA in nav       | Always-visible conversion path |
| Breadcrumbs      | Navigation clarity             |
