format: apply repo prettier (3.8.1) to the folded skills tree
963 markdown files reformatted with the repository's pinned prettier so pnpm format:check covers the folded tree like every other repo file. The formatter's embedded-language pass also normalized code fences (TS semicolons, closed HTML tags in examples, lowercased CSS hex colors, one renumbered list that skipped an index). Alphanumeric token deltas vs the fold commit were audited file-by-file; all are formatter-equivalent markup normalizations plus the four sanitized skills.
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@@ -39,24 +39,28 @@ Before creating competitor pages, understand:
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## Core Principles
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### 1. Honesty Builds Trust
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- Acknowledge competitor strengths
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- Be accurate about your limitations
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- Don't misrepresent competitor features
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- Readers are comparing—they'll verify claims
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### 2. Depth Over Surface
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- Go beyond feature checklists
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- Explain *why* differences matter
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- Explain _why_ differences matter
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- Include use cases and scenarios
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- Show, don't just tell
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### 3. Help Them Decide
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- Different tools fit different needs
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- Be clear about who you're best for
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- Be clear about who competitor is best for
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- Reduce evaluation friction
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### 4. Modular Content Architecture
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- Competitor data should be centralized
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- Updates propagate to all pages
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- Single source of truth per competitor
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@@ -74,6 +78,7 @@ Before creating competitor pages, understand:
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**Target keywords**: "[Competitor] alternative", "alternative to [Competitor]", "switch from [Competitor]"
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**Page structure**:
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1. Why people look for alternatives (validate their pain)
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2. Summary: You as the alternative (quick positioning)
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3. Detailed comparison (features, service, pricing)
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@@ -93,6 +98,7 @@ Before creating competitor pages, understand:
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**Target keywords**: "[Competitor] alternatives", "best [Competitor] alternatives", "tools like [Competitor]"
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**Page structure**:
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1. Why people look for alternatives (common pain points)
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2. What to look for in an alternative (criteria framework)
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3. List of alternatives (you first, but include real options)
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@@ -114,6 +120,7 @@ Before creating competitor pages, understand:
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**Target keywords**: "[You] vs [Competitor]", "[Competitor] vs [You]"
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**Page structure**:
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1. TL;DR summary (key differences in 2-3 sentences)
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2. At-a-glance comparison table
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3. Detailed comparison by category (Features, Pricing, Support, Ease of use, Integrations)
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@@ -132,6 +139,7 @@ Before creating competitor pages, understand:
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**URL pattern**: `/compare/[competitor-a]-vs-[competitor-b]`
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**Page structure**:
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1. Overview of both products
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2. Comparison by category
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3. Who each is best for
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@@ -146,21 +154,27 @@ Before creating competitor pages, understand:
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## Essential Sections
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### TL;DR Summary
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Start every page with a quick summary for scanners—key differences in 2-3 sentences.
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### Paragraph Comparisons
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Go beyond tables. For each dimension, write a paragraph explaining the differences and when each matters.
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### Feature Comparison
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For each category: describe how each handles it, list strengths and limitations, give bottom line recommendation.
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### Pricing Comparison
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Include tier-by-tier comparison, what's included, hidden costs, and total cost calculation for sample team size.
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### Who It's For
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Be explicit about ideal customer for each option. Honest recommendations build trust.
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### Migration Section
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Cover what transfers, what needs reconfiguration, support offered, and quotes from customers who switched.
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**For detailed templates**: See [references/templates.md](references/templates.md)
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@@ -170,7 +184,9 @@ Cover what transfers, what needs reconfiguration, support offered, and quotes fr
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## Content Architecture
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### Centralized Competitor Data
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Create a single source of truth for each competitor with:
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- Positioning and target audience
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- Pricing (all tiers)
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- Feature ratings
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@@ -207,19 +223,21 @@ For each competitor, gather:
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### Keyword Targeting
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| Format | Primary Keywords |
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|--------|-----------------|
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| Alternative (singular) | [Competitor] alternative, alternative to [Competitor] |
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| Alternatives (plural) | [Competitor] alternatives, best [Competitor] alternatives |
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| You vs Competitor | [You] vs [Competitor], [Competitor] vs [You] |
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| Competitor vs Competitor | [A] vs [B], [B] vs [A] |
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| Format | Primary Keywords |
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| ------------------------ | --------------------------------------------------------- |
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| Alternative (singular) | [Competitor] alternative, alternative to [Competitor] |
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| Alternatives (plural) | [Competitor] alternatives, best [Competitor] alternatives |
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| You vs Competitor | [You] vs [Competitor], [Competitor] vs [You] |
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| Competitor vs Competitor | [A] vs [B], [B] vs [A] |
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### Internal Linking
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- Link between related competitor pages
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- Link from feature pages to relevant comparisons
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- Create hub page linking to all competitor content
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### Schema Markup
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Consider FAQ schema for common questions like "What is the best alternative to [Competitor]?"
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---
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@@ -227,12 +245,15 @@ Consider FAQ schema for common questions like "What is the best alternative to [
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## Output Format
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### Competitor Data File
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Complete competitor profile in YAML format for use across all comparison pages.
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### Page Content
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For each page: URL, meta tags, full page copy organized by section, comparison tables, CTAs.
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### Page Set Plan
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Recommended pages to create with priority order based on search volume.
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---
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+21
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@@ -23,19 +23,19 @@ Per competitor, document:
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```yaml
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name: Notion
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website: notion.so
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tagline: "The all-in-one workspace"
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tagline: 'The all-in-one workspace'
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founded: 2016
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headquarters: San Francisco
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# Positioning
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primary_use_case: "docs + light databases"
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target_audience: "teams wanting flexible workspace"
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market_position: "premium, feature-rich"
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primary_use_case: 'docs + light databases'
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target_audience: 'teams wanting flexible workspace'
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market_position: 'premium, feature-rich'
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# Pricing
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pricing_model: per-seat
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free_tier: true
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free_tier_limits: "limited blocks, 1 user"
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free_tier_limits: 'limited blocks, 1 user'
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starter_price: $8/user/month
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business_price: $15/user/month
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enterprise: custom
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@@ -81,17 +81,17 @@ not_ideal_for:
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# Common complaints (from reviews)
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common_complaints:
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- "Gets slow with lots of content"
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- "Hard to find things as workspace grows"
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- "Mobile app is clunky"
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- 'Gets slow with lots of content'
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- 'Hard to find things as workspace grows'
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- 'Mobile app is clunky'
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# Migration notes
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migration_from:
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difficulty: medium
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data_export: "Markdown, CSV, HTML"
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what_transfers: "Pages, databases"
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what_doesnt: "Automations, integrations setup"
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time_estimate: "1-3 days for small team"
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data_export: 'Markdown, CSV, HTML'
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what_transfers: 'Pages, databases'
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what_doesnt: 'Automations, integrations setup'
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time_estimate: '1-3 days for small team'
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```
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---
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@@ -129,6 +129,7 @@ Each page pulls from centralized data:
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- **[A] vs [B] page**: Pulls both competitor data + your data
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**Benefits**:
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- Update competitor pricing once, updates everywhere
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- Add new feature comparison once, appears on all pages
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- Consistent accuracy across pages
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@@ -145,6 +146,7 @@ Each page pulls from centralized data:
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**Purpose**: Lists all "[Competitor] Alternative" pages
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**Page structure**:
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1. Headline: "[Your Product] as an Alternative"
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2. Brief intro on why people switch to you
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3. List of all alternative pages with:
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@@ -155,6 +157,7 @@ Each page pulls from centralized data:
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5. CTA
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**Example**:
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```markdown
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## Explore [Your Product] as an Alternative
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@@ -174,6 +177,7 @@ Looking to switch? See how [Your Product] compares to the tools you're evaluatin
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**Purpose**: Lists all "You vs [Competitor]" and "[A] vs [B]" pages
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**Page structure**:
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1. Headline: "Compare [Your Product]"
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2. Section: "[Your Product] vs Competitors" — list of direct comparisons
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3. Section: "Head-to-Head Comparisons" — list of [A] vs [B] pages
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@@ -187,22 +191,26 @@ Looking to switch? See how [Your Product] compares to the tools you're evaluatin
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**Keep them updated**: When you add a new comparison page, add it to the relevant index.
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**Internal linking**:
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- Link from index → individual pages
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- Link from individual pages → back to index
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- Cross-link between related comparisons
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**SEO value**:
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- Index pages can rank for broad terms like "project management tool comparisons"
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- Pass link equity to individual comparison pages
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- Help search engines discover all comparison content
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**Sorting options**:
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- By popularity (search volume)
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- Alphabetically
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- By category/use case
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- By date added (show freshness)
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**Include on index pages**:
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- Last updated date for credibility
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- Number of pages/comparisons available
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- Quick filters if you have many comparisons
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@@ -243,6 +251,7 @@ Footer
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```
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**Guidelines**:
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- Include up to 8 links per column (top competitors by search volume)
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- Add "View all" link to the full index page
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- Only create columns for formats you've actually built pages for
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@@ -42,10 +42,12 @@ Go beyond checkmarks:
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### [Feature Category]
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**[Competitor]**: [2-3 sentence description of how they handle this]
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- Strengths: [specific]
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- Limitations: [specific]
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**[Your product]**: [2-3 sentence description]
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- Strengths: [specific]
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- Limitations: [specific]
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@@ -59,12 +61,12 @@ Go beyond checkmarks:
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```markdown
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## Pricing
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| | [Competitor] | [Your Product] |
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|---|---|---|
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| Free tier | [Details] | [Details] |
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| Starting price | $X/user/mo | $X/user/mo |
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| Business tier | $X/user/mo | $X/user/mo |
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| Enterprise | Custom | Custom |
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| | [Competitor] | [Your Product] |
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| -------------- | ------------ | -------------- |
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| Free tier | [Details] | [Details] |
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| Starting price | $X/user/mo | $X/user/mo |
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| Business tier | $X/user/mo | $X/user/mo |
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| Enterprise | Custom | Custom |
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**What's included**: [Competitor]'s $X plan includes [features], while
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[Your product]'s $X plan includes [features].
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@@ -84,13 +86,13 @@ $X/year while [Your product] costs $Y/year, with [key differences in what you ge
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```markdown
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## Service & Support
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| | [Competitor] | [Your Product] |
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|---|---|---|
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| Documentation | [Quality assessment] | [Quality assessment] |
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| Response time | [SLA if known] | [Your SLA] |
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| Support channels | [List] | [List] |
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| Onboarding | [What they offer] | [What you offer] |
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| CSM included | [At what tier] | [At what tier] |
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| | [Competitor] | [Your Product] |
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| ---------------- | -------------------- | -------------------- |
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| Documentation | [Quality assessment] | [Quality assessment] |
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| Response time | [SLA if known] | [Your SLA] |
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| Support channels | [List] | [List] |
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| Onboarding | [What they offer] | [What you offer] |
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| CSM included | [At what tier] | [At what tier] |
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**Support quality**: Based on [G2/Capterra reviews, your research],
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[Competitor] support is described as [assessment]. Common feedback includes
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@@ -108,6 +110,7 @@ response time, dedicated CSM, implementation help].
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## Who Should Choose [Competitor]
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[Competitor] is the right choice if:
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- [Specific use case or need]
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- [Team type or size]
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- [Workflow or requirement]
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@@ -118,6 +121,7 @@ response time, dedicated CSM, implementation help].
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## Who Should Choose [Your Product]
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[Your product] is built for teams who:
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- [Specific use case or need]
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- [Team type or size]
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- [Workflow or requirement]
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@@ -134,16 +138,19 @@ response time, dedicated CSM, implementation help].
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## Switching from [Competitor]
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### What transfers
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- [Data type]: [How easily, any caveats]
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- [Data type]: [How easily, any caveats]
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### What needs reconfiguration
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- [Thing]: [Why and effort level]
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- [Thing]: [Why and effort level]
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### Migration support
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We offer [migration support details]:
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- [Free data import tool / white-glove migration]
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- [Documentation / migration guide]
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- [Timeline expectation]
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@@ -173,6 +180,7 @@ Focus on switchers:
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> — [Name], [Role] at [Company]
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### Results after switching
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- [Company] saw [specific result]
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- [Company] reduced [metric] by [amount]
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```
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@@ -198,6 +206,7 @@ Do this:
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### Organize by Category
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Group features into meaningful categories:
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- Core functionality
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- Collaboration
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- Integrations
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@@ -206,7 +215,7 @@ Group features into meaningful categories:
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### Include Ratings Where Useful
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| Category | You | Competitor | Notes |
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|----------|-----|-----------|-------|
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| Ease of use | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐ | [Brief note] |
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| Feature depth | ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | [Brief note] |
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| Category | You | Competitor | Notes |
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| ------------- | ---------- | ---------- | ------------ |
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| Ease of use | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐ | [Brief note] |
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| Feature depth | ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | [Brief note] |
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