format: apply repo prettier (3.8.1) to the folded skills tree

963 markdown files reformatted with the repository's pinned prettier so
pnpm format:check covers the folded tree like every other repo file.

The formatter's embedded-language pass also normalized code fences
(TS semicolons, closed HTML tags in examples, lowercased CSS hex colors,
one renumbered list that skipped an index). Alphanumeric token deltas vs
the fold commit were audited file-by-file; all are formatter-equivalent
markup normalizations plus the four sanitized skills.

packages/mosaic/framework/skills/copywriting/SKILL.md

@@ -16,22 +16,26 @@ If `.mosaic/product-marketing-context.md` exists, read it before asking question
 Gather this context (ask if not provided):
 
 ### 1. Page Purpose
+
 - What type of page? (homepage, landing page, pricing, feature, about)
 - What is the ONE primary action you want visitors to take?
 
 ### 2. Audience
+
 - Who is the ideal customer?
 - What problem are they trying to solve?
 - What objections or hesitations do they have?
 - What language do they use to describe their problem?
 
 ### 3. Product/Offer
+
 - What are you selling or offering?
 - What makes it different from alternatives?
 - What's the key transformation or outcome?
 - Any proof points (numbers, testimonials, case studies)?
 
 ### 4. Context
+
 - Where is traffic coming from? (ads, organic, email)
 - What do visitors already know before arriving?
 
@@ -40,19 +44,24 @@ Gather this context (ask if not provided):
 ## Copywriting Principles
 
 ### Clarity Over Cleverness
+
 If you have to choose between clear and creative, choose clear.
 
 ### Benefits Over Features
+
 Features: What it does. Benefits: What that means for the customer.
 
 ### Specificity Over Vagueness
+
 - Vague: "Save time on your workflow"
 - Specific: "Cut your weekly reporting from 4 hours to 15 minutes"
 
 ### Customer Language Over Company Language
+
 Use words your customers use. Mirror voice-of-customer from reviews, interviews, support tickets.
 
 ### One Idea Per Section
+
 Each section should advance one argument. Build a logical flow down the page.
 
 ---
@@ -83,6 +92,7 @@ For thorough line-by-line review, use the **copy-editing** skill after your draf
 ## Best Practices
 
 ### Be Direct
+
 Get to the point. Don't bury the value in qualifications.
 
 ❌ Slack lets you share files instantly, from documents to images, directly in your conversations
@@ -90,14 +100,18 @@ Get to the point. Don't bury the value in qualifications.
 ✅ Need to share a screenshot? Send as many documents, images, and audio files as your heart desires.
 
 ### Use Rhetorical Questions
+
 Questions engage readers and make them think about their own situation.
+
 - "Hate returning stuff to Amazon?"
 - "Tired of chasing approvals?"
 
 ### Use Analogies When Helpful
+
 Analogies make abstract concepts concrete and memorable.
 
 ### Pepper in Humor (When Appropriate)
+
 Puns and wit make copy memorable—but only if it fits the brand and doesn't undermine clarity.
 
 ---
@@ -107,11 +121,13 @@ Puns and wit make copy memorable—but only if it fits the brand and doesn't und
 ### Above the Fold
 
 **Headline**
+
 - Your single most important message
 - Communicate core value proposition
 - Specific > generic
 
 **Example formulas:**
+
 - "{Achieve outcome} without {pain point}"
 - "The {category} for {audience}"
 - "Never {unpleasant event} again"
@@ -122,24 +138,26 @@ Puns and wit make copy memorable—but only if it fits the brand and doesn't und
 **For natural transition phrases**: See [references/natural-transitions.md](references/natural-transitions.md)
 
 **Subheadline**
+
 - Expands on headline
 - Adds specificity
 - 1-2 sentences max
 
 **Primary CTA**
+
 - Action-oriented button text
 - Communicate what they get: "Start Free Trial" > "Sign Up"
 
 ### Core Sections
 
-| Section | Purpose |
-|---------|---------|
-| Social Proof | Build credibility (logos, stats, testimonials) |
-| Problem/Pain | Show you understand their situation |
-| Solution/Benefits | Connect to outcomes (3-5 key benefits) |
-| How It Works | Reduce perceived complexity (3-4 steps) |
-| Objection Handling | FAQ, comparisons, guarantees |
-| Final CTA | Recap value, repeat CTA, risk reversal |
+| Section            | Purpose                                        |
+| ------------------ | ---------------------------------------------- |
+| Social Proof       | Build credibility (logos, stats, testimonials) |
+| Problem/Pain       | Show you understand their situation            |
+| Solution/Benefits  | Connect to outcomes (3-5 key benefits)         |
+| How It Works       | Reduce perceived complexity (3-4 steps)        |
+| Objection Handling | FAQ, comparisons, guarantees                   |
+| Final CTA          | Recap value, repeat CTA, risk reversal         |
 
 **For detailed section types and page templates**: See [references/copy-frameworks.md](references/copy-frameworks.md)
 
@@ -148,9 +166,11 @@ Puns and wit make copy memorable—but only if it fits the brand and doesn't und
 ## CTA Copy Guidelines
 
 **Weak CTAs (avoid):**
+
 - Submit, Sign Up, Learn More, Click Here, Get Started
 
 **Strong CTAs (use):**
+
 - Start Free Trial
 - Get [Specific Thing]
 - See [Product] in Action
@@ -160,6 +180,7 @@ Puns and wit make copy memorable—but only if it fits the brand and doesn't und
 **Formula:** [Action Verb] + [What They Get] + [Qualifier if needed]
 
 Examples:
+
 - "Start My Free Trial"
 - "Get the Complete Checklist"
 - "See Pricing for My Team"
@@ -169,26 +190,31 @@ Examples:
 ## Page-Specific Guidance
 
 ### Homepage
+
 - Serve multiple audiences without being generic
 - Lead with broadest value proposition
 - Provide clear paths for different visitor intents
 
 ### Landing Page
+
 - Single message, single CTA
 - Match headline to ad/traffic source
 - Complete argument on one page
 
 ### Pricing Page
+
 - Help visitors choose the right plan
 - Address "which is right for me?" anxiety
 - Make recommended plan obvious
 
 ### Feature Page
+
 - Connect feature → benefit → outcome
 - Show use cases and examples
 - Clear path to try or buy
 
 ### About Page
+
 - Tell the story of why you exist
 - Connect mission to customer benefit
 - Still include a CTA
@@ -200,16 +226,19 @@ Examples:
 Before writing, establish:
 
 **Formality level:**
+
 - Casual/conversational
 - Professional but friendly
 - Formal/enterprise
 
 **Brand personality:**
+
 - Playful or serious?
 - Bold or understated?
 - Technical or accessible?
 
 Maintain consistency, but adjust intensity:
+
 - Headlines can be bolder
 - Body copy should be clearer
 - CTAs should be action-oriented
@@ -221,22 +250,29 @@ Maintain consistency, but adjust intensity:
 When writing copy, provide:
 
 ### Page Copy
+
 Organized by section:
+
 - Headline, Subheadline, CTA
 - Section headers and body copy
 - Secondary CTAs
 
 ### Annotations
+
 For key elements, explain:
+
 - Why you made this choice
 - What principle it applies
 
 ### Alternatives
+
 For headlines and CTAs, provide 2-3 options:
+
 - Option A: [copy] — [rationale]
 - Option B: [copy] — [rationale]
 
 ### Meta Content (if relevant)
+
 - Page title (for SEO)
 - Meta description
 

packages/mosaic/framework/skills/copywriting/references/copy-frameworks.md

@@ -7,15 +7,19 @@ Headline formulas, page section types, and structural templates.
 ### Outcome-Focused
 
 **{Achieve desirable outcome} without {pain point}**
+
 > Understand how users are really experiencing your site without drowning in numbers
 
 **{Achieve desirable outcome} by {how product makes it possible}**
+
 > Generate more leads by seeing which companies visit your site
 
 **Turn {input} into {outcome}**
+
 > Turn your hard-earned sales into repeat customers
 
 **[Achieve outcome] in [timeframe]**
+
 > Get your tax refund in 10 days
 
 ---
@@ -23,12 +27,15 @@ Headline formulas, page section types, and structural templates.
 ### Problem-Focused
 
 **Never {unpleasant event} again**
+
 > Never miss a sales opportunity again
 
 **{Question highlighting the main pain point}**
+
 > Hate returning stuff to Amazon?
 
 **Stop [pain]. Start [pleasure].**
+
 > Stop chasing invoices. Start getting paid on time.
 
 ---
@@ -36,12 +43,15 @@ Headline formulas, page section types, and structural templates.
 ### Audience-Focused
 
 **{Key feature/product type} for {target audience}**
+
 > Advanced analytics for Shopify e-commerce
 
 **{Key feature/product type} for {target audience} to {what it's used for}**
+
 > An online whiteboard for teams to ideate and brainstorm together
 
 **You don't have to {skills or resources} to {achieve desirable outcome}**
+
 > With Ahrefs, you don't have to be an SEO pro to rank higher and get more traffic
 
 ---
@@ -49,9 +59,11 @@ Headline formulas, page section types, and structural templates.
 ### Differentiation-Focused
 
 **The {opposite of usual process} way to {achieve desirable outcome}**
+
 > The easiest way to turn your passion into income
 
 **The [category] that [key differentiator]**
+
 > The CRM that updates itself
 
 ---
@@ -59,9 +71,11 @@ Headline formulas, page section types, and structural templates.
 ### Proof-Focused
 
 **[Number] [people] use [product] to [outcome]**
+
 > 50,000 marketers use Drip to send better emails
 
 **{Key benefit of your product}**
+
 > Sound clear in online meetings
 
 ---
@@ -69,27 +83,35 @@ Headline formulas, page section types, and structural templates.
 ### Additional Formulas
 
 **The simple way to {outcome}**
+
 > The simple way to track your time
 
 **Finally, {category} that {benefit}**
+
 > Finally, accounting software that doesn't suck
 
 **{Outcome} without {common pain}**
+
 > Build your website without writing code
 
 **Get {benefit} from your {thing}**
+
 > Get more revenue from your existing traffic
 
 **{Action verb} your {thing} like {admirable example}**
+
 > Market your SaaS like a Fortune 500
 
 **What if you could {desirable outcome}?**
+
 > What if you could close deals 30% faster?
 
 **Everything you need to {outcome}**
+
 > Everything you need to launch your course
 
 **The {adjective} {category} built for {audience}**
+
 > The lightweight CRM built for startups
 
 ---
@@ -99,33 +121,39 @@ Headline formulas, page section types, and structural templates.
 ### Core Sections
 
 **Hero (Above the Fold)**
+
 - Headline + subheadline
 - Primary CTA
 - Supporting visual (product screenshot, hero image)
 - Optional: Social proof bar
 
 **Social Proof Bar**
+
 - Customer logos (recognizable > many)
 - Key metric ("10,000+ teams")
 - Star rating with review count
 - Short testimonial snippet
 
 **Problem/Pain Section**
+
 - Articulate their problem better than they can
 - Create recognition ("that's exactly my situation")
 - Hint at cost of not solving it
 
 **Solution/Benefits Section**
+
 - Bridge from problem to your solution
 - 3-5 key benefits (not 10)
 - Each: headline + explanation + proof if available
 
 **How It Works**
+
 - 3-4 numbered steps
 - Reduces perceived complexity
 - Each step: action + outcome
 
 **Final CTA Section**
+
 - Recap value proposition
 - Repeat primary CTA
 - Risk reversal (guarantee, free trial)
@@ -135,67 +163,79 @@ Headline formulas, page section types, and structural templates.
 ### Supporting Sections
 
 **Testimonials**
+
 - Full quotes with names, roles, companies
 - Photos when possible
 - Specific results over vague praise
 - Formats: quote cards, video, tweet embeds
 
 **Case Studies**
+
 - Problem → Solution → Results
 - Specific metrics and outcomes
 - Customer name and context
 - Can be snippets with "Read more" links
 
 **Use Cases**
+
 - Different ways product is used
 - Helps visitors self-identify
 - "For marketers who need X" format
 
 **Personas / "Built For" Sections**
+
 - Explicitly call out target audience
 - "Perfect for [role]" blocks
 - Addresses "Is this for me?" question
 
 **FAQ Section**
+
 - Address common objections
 - Good for SEO
 - Reduces support burden
 - 5-10 most common questions
 
 **Comparison Section**
+
 - vs. competitors (name them or don't)
 - vs. status quo (spreadsheets, manual processes)
 - Tables or side-by-side format
 
 **Integrations / Partners**
+
 - Logos of tools you connect with
 - "Works with your stack" messaging
 - Builds credibility
 
 **Founder Story / Manifesto**
+
 - Why you built this
 - What you believe
 - Emotional connection
 - Differentiates from faceless competitors
 
 **Demo / Product Tour**
+
 - Interactive demos
 - Video walkthroughs
 - GIF previews
 - Shows product in action
 
 **Pricing Preview**
+
 - Teaser even on non-pricing pages
 - Starting price or "from $X/mo"
 - Moves decision-makers forward
 
 **Guarantee / Risk Reversal**
+
 - Money-back guarantee
 - Free trial terms
 - "Cancel anytime"
 - Reduces friction
 
 **Stats Section**
+
 - Key metrics that build credibility
 - "10,000+ customers"
 - "4.9/5 rating"
@@ -295,12 +335,14 @@ Good for ProductHunt, launches, or announcements.
 ### Problem Section
 
 Start with phrases like:
+
 - "You know the feeling..."
 - "If you're like most [role]..."
 - "Every day, [audience] struggles with..."
 - "We've all been there..."
 
 Then describe:
+
 - The specific frustration
 - The time/money wasted
 - The impact on their work/life
@@ -308,6 +350,7 @@ Then describe:
 ### Benefits Section
 
 For each benefit, include:
+
 - **Headline**: The outcome they get
 - **Body**: How it works (1-2 sentences)
 - **Proof**: Number, testimonial, or example (optional)
@@ -315,11 +358,13 @@ For each benefit, include:
 ### How It Works Section
 
 Each step should be:
+
 - **Numbered**: Creates sense of progress
 - **Simple verb**: "Connect," "Set up," "Get"
 - **Outcome-oriented**: What they get from this step
 
 Example:
+
 1. Connect your tools (takes 2 minutes)
 2. Set your preferences
 3. Get automated reports every Monday
@@ -327,12 +372,14 @@ Example:
 ### Testimonial Selection
 
 Best testimonials include:
+
 - Specific results ("increased conversions by 32%")
 - Before/after context ("We used to spend hours...")
 - Role + company for credibility
 - Something quotable and specific
 
 Avoid testimonials that just say:
+
 - "Great product!"
 - "Love it!"
 - "Easy to use!"

packages/mosaic/framework/skills/copywriting/references/natural-transitions.md

@@ -138,6 +138,7 @@ Use to connect ideas and reinforce key points:
 Use when citing sources, data, or expert opinions:
 
 ### Neutral attribution
+
 - According to [Source],...
 - [Source] reports that...
 - Research shows that...
@@ -145,12 +146,14 @@ Use when citing sources, data, or expert opinions:
 - A study by [Source] found...
 
 ### Expert quotes
+
 - As [Expert] puts it,...
 - [Expert] explains,...
 - In the words of [Expert],...
 - [Expert] notes that...
 
 ### Supporting claims
+
 - This is backed by...
 - Evidence suggests...
 - The numbers confirm...