format: apply repo prettier (3.8.1) to the folded skills tree
963 markdown files reformatted with the repository's pinned prettier so pnpm format:check covers the folded tree like every other repo file. The formatter's embedded-language pass also normalized code fences (TS semicolons, closed HTML tags in examples, lowercased CSS hex colors, one renumbered list that skipped an index). Alphanumeric token deltas vs the fold commit were audited file-by-file; all are formatter-equivalent markup normalizations plus the four sanitized skills.
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fargo
@@ -7,15 +7,19 @@ Headline formulas, page section types, and structural templates.
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### Outcome-Focused
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**{Achieve desirable outcome} without {pain point}**
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> Understand how users are really experiencing your site without drowning in numbers
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**{Achieve desirable outcome} by {how product makes it possible}**
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> Generate more leads by seeing which companies visit your site
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**Turn {input} into {outcome}**
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> Turn your hard-earned sales into repeat customers
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**[Achieve outcome] in [timeframe]**
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> Get your tax refund in 10 days
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---
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@@ -23,12 +27,15 @@ Headline formulas, page section types, and structural templates.
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### Problem-Focused
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**Never {unpleasant event} again**
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> Never miss a sales opportunity again
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**{Question highlighting the main pain point}**
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> Hate returning stuff to Amazon?
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**Stop [pain]. Start [pleasure].**
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> Stop chasing invoices. Start getting paid on time.
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---
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@@ -36,12 +43,15 @@ Headline formulas, page section types, and structural templates.
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### Audience-Focused
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**{Key feature/product type} for {target audience}**
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> Advanced analytics for Shopify e-commerce
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**{Key feature/product type} for {target audience} to {what it's used for}**
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> An online whiteboard for teams to ideate and brainstorm together
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**You don't have to {skills or resources} to {achieve desirable outcome}**
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> With Ahrefs, you don't have to be an SEO pro to rank higher and get more traffic
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---
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@@ -49,9 +59,11 @@ Headline formulas, page section types, and structural templates.
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### Differentiation-Focused
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**The {opposite of usual process} way to {achieve desirable outcome}**
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> The easiest way to turn your passion into income
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**The [category] that [key differentiator]**
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> The CRM that updates itself
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---
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@@ -59,9 +71,11 @@ Headline formulas, page section types, and structural templates.
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### Proof-Focused
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**[Number] [people] use [product] to [outcome]**
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> 50,000 marketers use Drip to send better emails
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**{Key benefit of your product}**
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> Sound clear in online meetings
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---
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@@ -69,27 +83,35 @@ Headline formulas, page section types, and structural templates.
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### Additional Formulas
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**The simple way to {outcome}**
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> The simple way to track your time
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**Finally, {category} that {benefit}**
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> Finally, accounting software that doesn't suck
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**{Outcome} without {common pain}**
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> Build your website without writing code
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**Get {benefit} from your {thing}**
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> Get more revenue from your existing traffic
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**{Action verb} your {thing} like {admirable example}**
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> Market your SaaS like a Fortune 500
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**What if you could {desirable outcome}?**
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> What if you could close deals 30% faster?
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**Everything you need to {outcome}**
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> Everything you need to launch your course
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**The {adjective} {category} built for {audience}**
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> The lightweight CRM built for startups
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---
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@@ -99,33 +121,39 @@ Headline formulas, page section types, and structural templates.
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### Core Sections
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**Hero (Above the Fold)**
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- Headline + subheadline
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- Primary CTA
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- Supporting visual (product screenshot, hero image)
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- Optional: Social proof bar
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**Social Proof Bar**
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- Customer logos (recognizable > many)
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- Key metric ("10,000+ teams")
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- Star rating with review count
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- Short testimonial snippet
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**Problem/Pain Section**
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- Articulate their problem better than they can
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- Create recognition ("that's exactly my situation")
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- Hint at cost of not solving it
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**Solution/Benefits Section**
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- Bridge from problem to your solution
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- 3-5 key benefits (not 10)
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- Each: headline + explanation + proof if available
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**How It Works**
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- 3-4 numbered steps
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- Reduces perceived complexity
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- Each step: action + outcome
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**Final CTA Section**
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- Recap value proposition
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- Repeat primary CTA
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- Risk reversal (guarantee, free trial)
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@@ -135,67 +163,79 @@ Headline formulas, page section types, and structural templates.
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### Supporting Sections
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**Testimonials**
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- Full quotes with names, roles, companies
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- Photos when possible
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- Specific results over vague praise
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- Formats: quote cards, video, tweet embeds
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**Case Studies**
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- Problem → Solution → Results
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- Specific metrics and outcomes
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- Customer name and context
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- Can be snippets with "Read more" links
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**Use Cases**
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- Different ways product is used
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- Helps visitors self-identify
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- "For marketers who need X" format
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**Personas / "Built For" Sections**
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- Explicitly call out target audience
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- "Perfect for [role]" blocks
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- Addresses "Is this for me?" question
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**FAQ Section**
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- Address common objections
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- Good for SEO
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- Reduces support burden
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- 5-10 most common questions
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**Comparison Section**
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- vs. competitors (name them or don't)
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- vs. status quo (spreadsheets, manual processes)
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- Tables or side-by-side format
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**Integrations / Partners**
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- Logos of tools you connect with
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- "Works with your stack" messaging
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- Builds credibility
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**Founder Story / Manifesto**
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- Why you built this
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- What you believe
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- Emotional connection
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- Differentiates from faceless competitors
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**Demo / Product Tour**
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- Interactive demos
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- Video walkthroughs
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- GIF previews
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- Shows product in action
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**Pricing Preview**
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- Teaser even on non-pricing pages
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- Starting price or "from $X/mo"
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- Moves decision-makers forward
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**Guarantee / Risk Reversal**
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- Money-back guarantee
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- Free trial terms
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- "Cancel anytime"
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- Reduces friction
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**Stats Section**
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- Key metrics that build credibility
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- "10,000+ customers"
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- "4.9/5 rating"
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@@ -295,12 +335,14 @@ Good for ProductHunt, launches, or announcements.
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### Problem Section
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Start with phrases like:
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- "You know the feeling..."
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- "If you're like most [role]..."
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- "Every day, [audience] struggles with..."
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- "We've all been there..."
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Then describe:
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- The specific frustration
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- The time/money wasted
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- The impact on their work/life
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@@ -308,6 +350,7 @@ Then describe:
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### Benefits Section
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For each benefit, include:
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- **Headline**: The outcome they get
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- **Body**: How it works (1-2 sentences)
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- **Proof**: Number, testimonial, or example (optional)
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@@ -315,11 +358,13 @@ For each benefit, include:
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### How It Works Section
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Each step should be:
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- **Numbered**: Creates sense of progress
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- **Simple verb**: "Connect," "Set up," "Get"
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- **Outcome-oriented**: What they get from this step
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Example:
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1. Connect your tools (takes 2 minutes)
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2. Set your preferences
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3. Get automated reports every Monday
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@@ -327,12 +372,14 @@ Example:
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### Testimonial Selection
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Best testimonials include:
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- Specific results ("increased conversions by 32%")
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- Before/after context ("We used to spend hours...")
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- Role + company for credibility
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- Something quotable and specific
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Avoid testimonials that just say:
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- "Great product!"
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- "Love it!"
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- "Easy to use!"
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@@ -138,6 +138,7 @@ Use to connect ideas and reinforce key points:
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Use when citing sources, data, or expert opinions:
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### Neutral attribution
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- According to [Source],...
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- [Source] reports that...
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- Research shows that...
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@@ -145,12 +146,14 @@ Use when citing sources, data, or expert opinions:
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- A study by [Source] found...
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### Expert quotes
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- As [Expert] puts it,...
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- [Expert] explains,...
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- In the words of [Expert],...
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- [Expert] notes that...
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### Supporting claims
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- This is backed by...
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- Evidence suggests...
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- The numbers confirm...
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