format: apply repo prettier (3.8.1) to the folded skills tree
963 markdown files reformatted with the repository's pinned prettier so pnpm format:check covers the folded tree like every other repo file. The formatter's embedded-language pass also normalized code fences (TS semicolons, closed HTML tags in examples, lowercased CSS hex colors, one renumbered list that skipped an index). Alphanumeric token deltas vs the fold commit were audited file-by-file; all are formatter-equivalent markup normalizations plus the four sanitized skills.
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fargo
@@ -10,11 +10,13 @@ Beyond mixing and matching data point permutations, these are the proven playboo
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**What it is**: Downloadable or interactive templates users can use directly.
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**Why it works**:
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- High intent—people need it now
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- Shareable/linkable assets
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- Natural for product-led companies
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**Value requirements**:
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- Actually usable templates (not just previews)
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- Multiple variations per type
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- Quality comparable to paid options
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@@ -32,11 +34,13 @@ Beyond mixing and matching data point permutations, these are the proven playboo
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**What it is**: Curated lists ranking or recommending options in a category.
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**Why it works**:
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- Comparison shoppers searching for guidance
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- High commercial intent
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- Evergreen with updates
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**Value requirements**:
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- Genuine evaluation criteria
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- Real testing or expertise
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- Regular updates (date visible)
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@@ -54,11 +58,13 @@ Beyond mixing and matching data point permutations, these are the proven playboo
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**What it is**: Tools or pages that convert between formats, units, or currencies.
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**Why it works**:
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- Instant utility
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- Extremely high search volume
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- Repeat usage potential
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**Value requirements**:
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- Accurate, real-time data
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- Fast, functional tool
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- Related conversions suggested
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@@ -76,11 +82,13 @@ Beyond mixing and matching data point permutations, these are the proven playboo
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**What it is**: Head-to-head comparisons between products, tools, or options.
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**Why it works**:
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- High purchase intent
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- Clear search pattern
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- Scales with number of competitors
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**Value requirements**:
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- Honest, balanced analysis
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- Actual feature comparison data
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- Clear recommendation by use case
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@@ -88,7 +96,7 @@ Beyond mixing and matching data point permutations, these are the proven playboo
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**URL structure**: `/compare/[x]-vs-[y]/` or `/[x]-vs-[y]/`
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*See also: competitor-alternatives skill for detailed frameworks*
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_See also: competitor-alternatives skill for detailed frameworks_
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---
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@@ -100,11 +108,13 @@ Beyond mixing and matching data point permutations, these are the proven playboo
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**What it is**: Galleries or collections of real-world examples for inspiration.
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**Why it works**:
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- Research phase traffic
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- Highly shareable
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- Natural for design/creative tools
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**Value requirements**:
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- Real, high-quality examples
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- Screenshots or embeds
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- Categorization/filtering
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@@ -122,11 +132,13 @@ Beyond mixing and matching data point permutations, these are the proven playboo
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**What it is**: Location-specific pages for services, businesses, or information.
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**Why it works**:
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- Local intent is massive
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- Scales with geography
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- Natural for marketplaces/directories
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**Value requirements**:
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- Actual local data (not just city name swapped)
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- Local providers/options listed
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- Location-specific insights (pricing, regulations)
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@@ -144,11 +156,13 @@ Beyond mixing and matching data point permutations, these are the proven playboo
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**What it is**: Tailored landing pages addressing specific audience segments.
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**Why it works**:
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- Speaks directly to searcher's context
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- Higher conversion than generic pages
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- Scales with personas
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**Value requirements**:
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- Genuine persona-specific content
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- Relevant features highlighted
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- Testimonials from that segment
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@@ -166,11 +180,13 @@ Beyond mixing and matching data point permutations, these are the proven playboo
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**What it is**: Pages explaining how your product works with other tools.
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**Why it works**:
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- Captures users of other products
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- High intent (they want the solution)
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- Scales with integration ecosystem
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**Value requirements**:
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- Real integration details
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- Setup instructions
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- Use cases for the combination
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@@ -188,11 +204,13 @@ Beyond mixing and matching data point permutations, these are the proven playboo
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**What it is**: Educational definitions of industry terms and concepts.
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**Why it works**:
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- Top-of-funnel awareness
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- Establishes expertise
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- Natural internal linking opportunities
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**Value requirements**:
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- Clear, accurate definitions
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- Examples and context
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- Related terms linked
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@@ -210,11 +228,13 @@ Beyond mixing and matching data point permutations, these are the proven playboo
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**What it is**: Your content translated and localized for other language markets.
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**Why it works**:
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- Opens entirely new markets
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- Lower competition in many languages
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- Multiplies your content reach
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**Value requirements**:
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- Quality translation (not just Google Translate)
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- Cultural localization
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- hreflang tags properly implemented
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@@ -232,11 +252,13 @@ Beyond mixing and matching data point permutations, these are the proven playboo
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**What it is**: Comprehensive directories listing options in a category.
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**Why it works**:
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- Research phase capture
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- Link building magnet
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- Natural for aggregators/reviewers
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**Value requirements**:
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- Comprehensive coverage
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- Useful filtering/sorting
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- Details per listing (not just names)
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@@ -254,11 +276,13 @@ Beyond mixing and matching data point permutations, these are the proven playboo
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**What it is**: Profile pages about notable people, companies, or entities.
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**Why it works**:
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- Informational intent traffic
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- Builds topical authority
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- Natural for B2B, news, research
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**Value requirements**:
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- Accurate, sourced information
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- Regularly updated
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- Unique insights or aggregation
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@@ -272,21 +296,22 @@ Beyond mixing and matching data point permutations, these are the proven playboo
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### Match to Your Assets
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| If you have... | Consider... |
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|----------------|-------------|
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| Proprietary data | Stats, Directories, Profiles |
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| Product with integrations | Integrations |
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| Design/creative product | Templates, Examples |
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| Multi-segment audience | Personas |
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| Local presence | Locations |
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| Tool or utility product | Conversions |
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| Content/expertise | Glossary, Curation |
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| International potential | Translations |
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| Competitor landscape | Comparisons |
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| If you have... | Consider... |
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| ------------------------- | ---------------------------- |
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| Proprietary data | Stats, Directories, Profiles |
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| Product with integrations | Integrations |
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| Design/creative product | Templates, Examples |
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| Multi-segment audience | Personas |
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| Local presence | Locations |
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| Tool or utility product | Conversions |
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| Content/expertise | Glossary, Curation |
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| International potential | Translations |
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| Competitor landscape | Comparisons |
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### Combine Playbooks
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You can layer multiple playbooks:
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- **Locations + Personas**: "Marketing agencies for startups in Austin"
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- **Curation + Locations**: "Best coworking spaces in San Diego"
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- **Integrations + Personas**: "Slack for sales teams"
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