format: apply repo prettier (3.8.1) to the folded skills tree
963 markdown files reformatted with the repository's pinned prettier so pnpm format:check covers the folded tree like every other repo file. The formatter's embedded-language pass also normalized code fences (TS semicolons, closed HTML tags in examples, lowercased CSS hex colors, one renumbered list that skipped an index). Alphanumeric token deltas vs the fold commit were audited file-by-file; all are formatter-equivalent markup normalizations plus the four sanitized skills.
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fargo
@@ -16,22 +16,26 @@ If `.mosaic/product-marketing-context.md` exists, read it before asking question
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Gather this context (ask if not provided):
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### 1. Program Type
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- Customer referral program, affiliate program, or both?
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- B2B or B2C?
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- What's the average customer LTV?
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- What's your current CAC from other channels?
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### 2. Current State
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- Existing referral/affiliate program?
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- Current referral rate (% who refer)?
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- What incentives have you tried?
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### 3. Product Fit
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- Is your product shareable?
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- Does it have network effects?
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- Do customers naturally talk about it?
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### 4. Resources
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- Tools/platforms you use or consider?
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- Budget for referral incentives?
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@@ -42,11 +46,13 @@ Gather this context (ask if not provided):
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### Customer Referral Programs
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**Best for:**
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- Existing customers recommending to their network
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- Products with natural word-of-mouth
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- Lower-ticket or self-serve products
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**Characteristics:**
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- Referrer is an existing customer
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- One-time or limited rewards
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- Higher trust, lower volume
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@@ -54,11 +60,13 @@ Gather this context (ask if not provided):
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### Affiliate Programs
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**Best for:**
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- Reaching audiences you don't have access to
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- Content creators, influencers, bloggers
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- Higher-ticket products that justify commissions
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**Characteristics:**
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- Affiliates may not be customers
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- Ongoing commission relationship
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- Higher volume, variable trust
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@@ -76,6 +84,7 @@ Trigger Moment → Share Action → Convert Referred → Reward → (Loop)
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### Step 1: Identify Trigger Moments
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**High-intent moments:**
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- Right after first "aha" moment
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- After achieving a milestone
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- After exceptional support
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@@ -84,6 +93,7 @@ Trigger Moment → Share Action → Convert Referred → Reward → (Loop)
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### Step 2: Design Share Mechanism
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**Ranked by effectiveness:**
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1. In-product sharing (highest conversion)
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2. Personalized link
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3. Email invitation
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@@ -107,12 +117,14 @@ Trigger Moment → Share Action → Convert Referred → Reward → (Loop)
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### Improving Referral Rate
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**If few customers are referring:**
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- Ask at better moments
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- Simplify sharing process
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- Test different incentive types
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- Make referral prominent in product
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**If referrals aren't converting:**
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- Improve landing experience for referred users
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- Strengthen incentive for new users
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- Ensure referrer's endorsement is visible
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@@ -127,13 +139,13 @@ Trigger Moment → Share Action → Convert Referred → Reward → (Loop)
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### Common Problems & Fixes
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| Problem | Fix |
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|---------|-----|
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| Low awareness | Add prominent in-app prompts |
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| Low share rate | Simplify to one click |
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| Low conversion | Optimize referred user experience |
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| Fraud/abuse | Add verification, limits |
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| One-time referrers | Add tiered/gamified rewards |
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| Problem | Fix |
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| ------------------ | --------------------------------- |
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| Low awareness | Add prominent in-app prompts |
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| Low share rate | Simplify to one click |
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| Low conversion | Optimize referred user experience |
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| Fraud/abuse | Add verification, limits |
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| One-time referrers | Add tiered/gamified rewards |
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---
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@@ -142,11 +154,13 @@ Trigger Moment → Share Action → Convert Referred → Reward → (Loop)
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### Key Metrics
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**Program health:**
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- Active referrers (referred someone in last 30 days)
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- Referral conversion rate
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- Rewards earned/paid
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**Business impact:**
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- % of new customers from referrals
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- CAC via referral vs. other channels
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- LTV of referred customers
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@@ -163,6 +177,7 @@ Trigger Moment → Share Action → Convert Referred → Reward → (Loop)
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## Launch Checklist
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### Before Launch
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- [ ] Define program goals and success metrics
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- [ ] Design incentive structure
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- [ ] Build or configure referral tool
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@@ -173,12 +188,14 @@ Trigger Moment → Share Action → Convert Referred → Reward → (Loop)
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- [ ] Test complete referral flow
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### Launch
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- [ ] Announce to existing customers
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- [ ] Add in-app referral prompts
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- [ ] Update website with program details
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- [ ] Brief support team
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### Post-Launch (First 30 Days)
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- [ ] Review conversion funnel
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- [ ] Identify top referrers
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- [ ] Gather feedback
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@@ -236,13 +253,13 @@ They get [their reward] too.
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For implementation, see the [tools registry](../../tools/REGISTRY.md). Key tools for referral programs:
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| Tool | Best For | Guide |
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|------|----------|-------|
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| **Rewardful** | Stripe-native affiliate programs | [rewardful.md](../../tools/integrations/rewardful.md) |
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| **Tolt** | SaaS affiliate programs | [tolt.md](../../tools/integrations/tolt.md) |
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| **Mention Me** | Enterprise referral programs | [mention-me.md](../../tools/integrations/mention-me.md) |
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| **Dub.co** | Link tracking and attribution | [dub-co.md](../../tools/integrations/dub-co.md) |
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| **Stripe** | Payment processing (for commission tracking) | [stripe.md](../../tools/integrations/stripe.md) |
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| Tool | Best For | Guide |
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| -------------- | -------------------------------------------- | ------------------------------------------------------- |
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| **Rewardful** | Stripe-native affiliate programs | [rewardful.md](../../tools/integrations/rewardful.md) |
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| **Tolt** | SaaS affiliate programs | [tolt.md](../../tools/integrations/tolt.md) |
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| **Mention Me** | Enterprise referral programs | [mention-me.md](../../tools/integrations/mention-me.md) |
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| **Dub.co** | Link tracking and attribution | [dub-co.md](../../tools/integrations/dub-co.md) |
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| **Stripe** | Payment processing (for commission tracking) | [stripe.md](../../tools/integrations/stripe.md) |
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---
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