format: apply repo prettier (3.8.1) to the folded skills tree

963 markdown files reformatted with the repository's pinned prettier so pnpm format:check covers the folded tree like every other repo file. The formatter's embedded-language pass also normalized code fences (TS semicolons, closed HTML tags in examples, lowercased CSS hex colors, one renumbered list that skipped an index). Alphanumeric token deltas vs the fold commit were audited file-by-file; all are formatter-equivalent markup normalizations plus the four sanitized skills.
2026-08-19 14:37:17 -05:00
parent d2eeb64433
commit 1a822493ba
962 changed files with 29594 additions and 27188 deletions
@@ -16,21 +16,25 @@ If `.mosaic/product-marketing-context.md` exists, read it before asking question
 Gather this context (ask if not provided):

 ### 1. Goals
+
 - What's the primary objective? (Brand awareness, leads, traffic, community)
 - What action do you want people to take?
 - Are you building personal brand, company brand, or both?

 ### 2. Audience
+
 - Who are you trying to reach?
 - What platforms are they most active on?
 - What content do they engage with?

 ### 3. Brand Voice
+
 - What's your tone? (Professional, casual, witty, authoritative)
 - Any topics to avoid?
 - Any specific terminology or style guidelines?

 ### 4. Resources
+
 - How much time can you dedicate to social?
 - Do you have existing content to repurpose?
 - Can you create video content?
@@ -39,13 +43,13 @@ Gather this context (ask if not provided):

 ## Platform Quick Reference

-| Platform | Best For | Frequency | Key Format |
-|----------|----------|-----------|------------|
-| LinkedIn | B2B, thought leadership | 3-5x/week | Carousels, stories |
-| Twitter/X | Tech, real-time, community | 3-10x/day | Threads, hot takes |
-| Instagram | Visual brands, lifestyle | 1-2 posts + Stories daily | Reels, carousels |
-| TikTok | Brand awareness, younger audiences | 1-4x/day | Short-form video |
-| Facebook | Communities, local businesses | 1-2x/day | Groups, native video |
+| Platform  | Best For                           | Frequency                 | Key Format           |
+| --------- | ---------------------------------- | ------------------------- | -------------------- |
+| LinkedIn  | B2B, thought leadership            | 3-5x/week                 | Carousels, stories   |
+| Twitter/X | Tech, real-time, community         | 3-10x/day                 | Threads, hot takes   |
+| Instagram | Visual brands, lifestyle           | 1-2 posts + Stories daily | Reels, carousels     |
+| TikTok    | Brand awareness, younger audiences | 1-4x/day                  | Short-form video     |
+| Facebook  | Communities, local businesses      | 1-2x/day                  | Groups, native video |

 **For detailed platform strategies**: See [references/platforms.md](references/platforms.md)

@@ -57,17 +61,18 @@ Build your content around 3-5 pillars that align with your expertise and audienc

 ### Example for a SaaS Founder

-| Pillar | % of Content | Topics |
-|--------|--------------|--------|
-| Industry insights | 30% | Trends, data, predictions |
-| Behind-the-scenes | 25% | Building the company, lessons learned |
-| Educational | 25% | How-tos, frameworks, tips |
-| Personal | 15% | Stories, values, hot takes |
-| Promotional | 5% | Product updates, offers |
+| Pillar            | % of Content | Topics                                |
+| ----------------- | ------------ | ------------------------------------- |
+| Industry insights | 30%          | Trends, data, predictions             |
+| Behind-the-scenes | 25%          | Building the company, lessons learned |
+| Educational       | 25%          | How-tos, frameworks, tips             |
+| Personal          | 15%          | Stories, values, hot takes            |
+| Promotional       | 5%           | Product updates, offers               |

 ### Pillar Development Questions

 For each pillar, ask:
+
 1. What unique perspective do you have?
 2. What questions does your audience ask?
 3. What content has performed well before?
@@ -81,21 +86,25 @@ For each pillar, ask:
 The first line determines whether anyone reads the rest.

 ### Curiosity Hooks
+
 - "I was wrong about [common belief]."
 - "The real reason [outcome] happens isn't what you think."
 - "[Impressive result] — and it only took [surprisingly short time]."

 ### Story Hooks
+
 - "Last week, [unexpected thing] happened."
 - "I almost [big mistake/failure]."
 - "3 years ago, I [past state]. Today, [current state]."

 ### Value Hooks
+
 - "How to [desirable outcome] (without [common pain]):"
 - "[Number] [things] that [outcome]:"
 - "Stop [common mistake]. Do this instead:"

 ### Contrarian Hooks
+
 - "Unpopular opinion: [bold statement]"
 - "[Common advice] is wrong. Here's why:"
 - "I stopped [common practice] and [positive result]."
@@ -110,13 +119,13 @@ Turn one piece of content into many:

 ### Blog Post → Social Content

-| Platform | Format |
-|----------|--------|
-| LinkedIn | Key insight + link in comments |
-| LinkedIn | Carousel of main points |
-| Twitter/X | Thread of key takeaways |
-| Instagram | Carousel with visuals |
-| Instagram | Reel summarizing the post |
+| Platform  | Format                         |
+| --------- | ------------------------------ |
+| LinkedIn  | Key insight + link in comments |
+| LinkedIn  | Carousel of main points        |
+| Twitter/X | Thread of key takeaways        |
+| Instagram | Carousel with visuals          |
+| Instagram | Reel summarizing the post      |

 ### Repurposing Workflow

@@ -132,13 +141,13 @@ Turn one piece of content into many:

 ### Weekly Planning Template

-| Day | LinkedIn | Twitter/X | Instagram |
-|-----|----------|-----------|-----------|
-| Mon | Industry insight | Thread | Carousel |
-| Tue | Behind-scenes | Engagement | Story |
-| Wed | Educational | Tips tweet | Reel |
-| Thu | Story post | Thread | Educational |
-| Fri | Hot take | Engagement | Story |
+| Day | LinkedIn         | Twitter/X  | Instagram   |
+| --- | ---------------- | ---------- | ----------- |
+| Mon | Industry insight | Thread     | Carousel    |
+| Tue | Behind-scenes    | Engagement | Story       |
+| Wed | Educational      | Tips tweet | Reel        |
+| Thu | Story post       | Thread     | Educational |
+| Fri | Hot take         | Engagement | Story       |

 ### Batching Strategy (2-3 hours weekly)

@@ -197,12 +206,14 @@ Turn one piece of content into many:
 ### Optimization Actions

 **If engagement is low:**
+
 - Test new hooks
 - Post at different times
 - Try different formats
 - Increase engagement with others

 **If reach is declining:**
+
 - Avoid external links in post body
 - Increase posting frequency
 - Engage more in comments
@@ -213,12 +224,14 @@ Turn one piece of content into many:
 ## Content Ideas by Situation

 ### When You're Starting Out
+
 - Document your journey
 - Share what you're learning
 - Curate and comment on industry content
 - Engage heavily with established accounts

 ### When You're Stuck
+
 - Repurpose old high-performing content
 - Ask your audience what they want
 - Comment on industry news
@@ -10,6 +10,7 @@ Detailed strategies for each major social platform.
 **Best times:** Tuesday-Thursday, 7-8am, 12pm, 5-6pm

 **What works:**
+
 - Personal stories with business lessons
 - Contrarian takes on industry topics
 - Behind-the-scenes of building a company
@@ -18,12 +19,14 @@ Detailed strategies for each major social platform.
 - Polls that spark discussion

 **What doesn't:**
+
 - Overly promotional content
 - Generic motivational quotes
 - Links in the main post (kills reach)
 - Corporate speak without personality

 **Format tips:**
+
 - First line is everything (hook before "see more")
 - Use line breaks for readability
 - 1,200-1,500 characters performs well
@@ -31,6 +34,7 @@ Detailed strategies for each major social platform.
 - Tag people sparingly and genuinely

 **Algorithm tips:**
+
 - First hour engagement matters most
 - Comments > reactions > clicks
 - Dwell time (people reading) signals quality
@@ -48,6 +52,7 @@ Detailed strategies for each major social platform.
 **Best times:** Varies by audience; test and measure

 **What works:**
+
 - Hot takes and opinions
 - Threads that teach something
 - Behind-the-scenes moments
@@ -56,18 +61,21 @@ Detailed strategies for each major social platform.
 - Real-time commentary on events

 **What doesn't:**
+
 - Pure self-promotion
 - Threads without a strong hook
 - Ignoring replies and mentions
 - Scheduling everything (no real-time presence)

 **Format tips:**
+
 - Tweets under 100 characters get more engagement
 - Threads: Hook in tweet 1, promise value, deliver
 - Quote tweets with added insight beat plain retweets
 - Use visuals to stop the scroll

 **Algorithm tips:**
+
 - Replies and quote tweets build authority
 - Threads keep people on platform (rewarded)
 - Images and video get more reach
@@ -84,6 +92,7 @@ Detailed strategies for each major social platform.
 **Best times:** 11am-1pm, 7-9pm

 **What works:**
+
 - High-quality visuals
 - Behind-the-scenes Stories
 - Reels (short-form video)
@@ -92,18 +101,21 @@ Detailed strategies for each major social platform.
 - Interactive Stories (polls, questions)

 **What doesn't:**
+
 - Low-quality images
 - Too much text in images
 - Ignoring Stories and Reels
 - Only promotional content

 **Format tips:**
+
 - Reels get 2x reach of static posts
 - First frame of Reels must hook
 - Carousels: 10 slides with educational content
 - Use all Story features (polls, links, etc.)

 **Algorithm tips:**
+
 - Reels heavily prioritized over static posts
 - Saves and shares > likes
 - Stories keep you top of feed
@@ -120,6 +132,7 @@ Detailed strategies for each major social platform.
 **Best times:** 7-9am, 12-3pm, 7-11pm

 **What works:**
+
 - Native, unpolished content
 - Trending sounds and formats
 - Educational content in entertaining wrapper
@@ -128,12 +141,14 @@ Detailed strategies for each major social platform.
 - Duets and stitches

 **What doesn't:**
+
 - Overly produced content
 - Ignoring trends
 - Hard selling
 - Repurposed horizontal video

 **Format tips:**
+
 - Hook in first 1-2 seconds
 - Keep it under 30 seconds to start
 - Vertical only (9:16)
@@ -150,6 +165,7 @@ Detailed strategies for each major social platform.
 **Best times:** 1-4pm weekdays

 **What works:**
+
 - Facebook Groups (community)
 - Native video
 - Live video
@@ -157,6 +173,7 @@ Detailed strategies for each major social platform.
 - Discussion-prompting questions

 **What doesn't:**
+
 - Links to external sites (reach killer)
 - Pure promotional content
 - Ignoring comments
@@ -5,6 +5,7 @@ Ready-to-use templates for different platforms and content types.
 ## LinkedIn Post Templates

 ### The Story Post
+
 ```
 [Hook: Unexpected outcome or lesson]

@@ -24,6 +25,7 @@ Ready-to-use templates for different platforms and content types.
 ```

 ### The Contrarian Take
+
 ```
 [Unpopular opinion stated boldly]

@@ -39,6 +41,7 @@ Here's why:
 ```

 ### The List Post
+
 ```
 [X things I learned about [topic] after [credibility builder]:

@@ -54,6 +57,7 @@ Which resonates most with you?
 ```

 ### The How-To
+
 ```
 How to [achieve outcome] in [timeframe]:

@@ -76,6 +80,7 @@ Step 3: [Action]
 ## Twitter/X Thread Templates

 ### The Tutorial Thread
+
 ```
 Tweet 1: [Hook + promise of value]

@@ -89,6 +94,7 @@ Final tweet: [Summary + CTA]
 ```

 ### The Story Thread
+
 ```
 Tweet 1: [Intriguing hook]

@@ -102,6 +108,7 @@ Final tweet: [Takeaway + engagement ask]
 ```

 ### The Breakdown Thread
+
 ```
 Tweet 1: [Company/person] just [did thing].

@@ -119,6 +126,7 @@ Tweet 7: [Your key takeaway]
 ## Instagram Templates

 ### The Carousel Hook
+
 ```
 [Slide 1: Bold statement or question]
 [Slides 2-9: One point per slide, visual + text]
@@ -128,6 +136,7 @@ Caption: [Expand on the topic, add context, include CTA]
 ```

 ### The Reel Script
+
 ```
 Hook (0-2 sec): [Pattern interrupt or bold claim]
 Setup (2-5 sec): [Context for the tip]
@@ -142,30 +151,35 @@ CTA (25-30 sec): [Follow, comment, share, link]
 The first line determines whether anyone reads the rest.

 ### Curiosity Hooks
+
 - "I was wrong about [common belief]."
 - "The real reason [outcome] happens isn't what you think."
 - "[Impressive result] — and it only took [surprisingly short time]."
 - "Nobody talks about [insider knowledge]."

 ### Story Hooks
+
 - "Last week, [unexpected thing] happened."
 - "I almost [big mistake/failure]."
 - "3 years ago, I [past state]. Today, [current state]."
 - "[Person] told me something I'll never forget."

 ### Value Hooks
+
 - "How to [desirable outcome] (without [common pain]):"
 - "[Number] [things] that [outcome]:"
 - "The simplest way to [outcome]:"
 - "Stop [common mistake]. Do this instead:"

 ### Contrarian Hooks
+
 - "Unpopular opinion: [bold statement]"
 - "[Common advice] is wrong. Here's why:"
 - "I stopped [common practice] and [positive result]."
 - "Everyone says [X]. The truth is [Y]."

 ### Social Proof Hooks
+
 - "We [achieved result] in [timeframe]. Here's the full story:"
 - "[Number] people asked me about [topic]. Here's my answer:"
 - "[Authority figure] taught me [lesson]."
@@ -9,12 +9,14 @@ Instead of guessing what works, systematically analyze top-performing content in
 Identify 10-20 creators in your space who consistently get high engagement:

 **Selection criteria:**
+
 - Posting consistently (3+ times/week)
 - High engagement rate relative to follower count
 - Audience overlap with your target market
 - Mix of established and rising creators

 **Where to find them:**
+
 - LinkedIn: Search by industry keywords, check "People also viewed"
 - Twitter/X: Check who your target audience follows and engages with
 - Use tools like SparkToro, Followerwonk, or manual research
@@ -25,12 +27,14 @@ Identify 10-20 creators in your space who consistently get high engagement:
 Gather 500-1000+ posts from your identified creators for analysis:

 **Tools:**
+
 - **Apify** — LinkedIn scraper, Twitter scraper actors
 - **Phantom Buster** — Multi-platform automation
 - **Export tools** — Platform-specific export features
 - **Manual collection** — For smaller datasets, copy/paste into spreadsheet

 **Data to collect:**
+
 - Post text/content
 - Engagement metrics (likes, comments, shares, saves)
 - Post format (text-only, carousel, video, image)
@@ -44,6 +48,7 @@ Gather 500-1000+ posts from your identified creators for analysis:
 Sort and analyze the data to find patterns:

 **Quantitative analysis:**
+
 - Rank posts by engagement rate
 - Identify top 10% performers
 - Look for format patterns (do carousels outperform?)
@@ -51,6 +56,7 @@ Sort and analyze the data to find patterns:
 - Compare topic performance

 **Qualitative analysis:**
+
 - What hooks do top posts use?
 - How long are high-performing posts?
 - What emotional triggers appear?
@@ -58,6 +64,7 @@ Sort and analyze the data to find patterns:
 - What topics consistently perform?

 **Questions to answer:**
+
 - What's the average length of top posts?
 - Which hook types appear most in top 10%?
 - What CTAs drive most comments?
@@ -68,6 +75,7 @@ Sort and analyze the data to find patterns:
 Document repeatable patterns you can use:

 **Hook patterns to codify:**
+
 ```
 Pattern: "I [unexpected action] and [surprising result]"
 Example: "I stopped posting daily and my engagement doubled"
@@ -83,11 +91,13 @@ Why it works: Pattern interrupt + invites debate
 ```

 **Format patterns:**
+
 - Carousel: Hook slide → Problem → Solution steps → CTA
 - Thread: Hook → Promise → Deliver → Recap → CTA
 - Story post: Hook → Setup → Conflict → Resolution → Lesson

 **CTA patterns:**
+
 - Question: "What would you add?"
 - Agreement: "Agree or disagree?"
 - Share: "Tag someone who needs this"
@@ -98,12 +108,14 @@ Why it works: Pattern interrupt + invites debate
 Take proven patterns and make them yours with these voice principles:

 **"Smart friend who figured something out"**
+
 - Write like you're texting advice to a friend
 - Share discoveries, not lectures
 - Use "I found that..." not "You should..."
 - Be helpful, not preachy

 **Specific > Vague**
+
 ```
 ❌ "I made good revenue"
 ✅ "I made $47,329"
@@ -116,6 +128,7 @@ Take proven patterns and make them yours with these voice principles:
 ```

 **Short. Breathe. Land.**
+
 - One idea per sentence
 - Use line breaks liberally
 - Let important points stand alone
@@ -135,6 +148,7 @@ Everything changed."
 ```

 **Write from emotion**
+
 - Start with how you felt, not what you did
 - Use emotional words: frustrated, excited, terrified, obsessed
 - Show vulnerability when authentic
@@ -155,12 +169,14 @@ Here's what happened..."
 Bridge from engagement to business results:

 **Soft conversions:**
+
 - Newsletter signups in bio/comments
 - Free resource offers in follow-up comments
 - DM triggers ("Comment X and I'll send you...")
 - Profile visits → optimized profile with clear CTA

 **Direct conversions:**
+
 - Link in comments (not post body on LinkedIn)
 - Contextual product mentions within valuable content
 - Case study posts that naturally showcase your work