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963 markdown files reformatted with the repository's pinned prettier so pnpm format:check covers the folded tree like every other repo file. The formatter's embedded-language pass also normalized code fences (TS semicolons, closed HTML tags in examples, lowercased CSS hex colors, one renumbered list that skipped an index). Alphanumeric token deltas vs the fold commit were audited file-by-file; all are formatter-equivalent markup normalizations plus the four sanitized skills.
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Platform-Specific Strategy Guide
Detailed strategies for each major social platform.
Best for: B2B, thought leadership, professional networking, recruiting Audience: Professionals, decision-makers, job seekers Posting frequency: 3-5x per week Best times: Tuesday-Thursday, 7-8am, 12pm, 5-6pm
What works:
- Personal stories with business lessons
- Contrarian takes on industry topics
- Behind-the-scenes of building a company
- Data and original insights
- Carousel posts (document format)
- Polls that spark discussion
What doesn't:
- Overly promotional content
- Generic motivational quotes
- Links in the main post (kills reach)
- Corporate speak without personality
Format tips:
- First line is everything (hook before "see more")
- Use line breaks for readability
- 1,200-1,500 characters performs well
- Put links in comments, not post body
- Tag people sparingly and genuinely
Algorithm tips:
- First hour engagement matters most
- Comments > reactions > clicks
- Dwell time (people reading) signals quality
- No external links in post body
- Document posts (carousels) get strong reach
- Polls drive engagement but don't build authority
Twitter/X
Best for: Tech, media, real-time commentary, community building Audience: Tech-savvy, news-oriented, niche communities Posting frequency: 3-10x per day (including replies) Best times: Varies by audience; test and measure
What works:
- Hot takes and opinions
- Threads that teach something
- Behind-the-scenes moments
- Engaging with others' content
- Memes and humor (if on-brand)
- Real-time commentary on events
What doesn't:
- Pure self-promotion
- Threads without a strong hook
- Ignoring replies and mentions
- Scheduling everything (no real-time presence)
Format tips:
- Tweets under 100 characters get more engagement
- Threads: Hook in tweet 1, promise value, deliver
- Quote tweets with added insight beat plain retweets
- Use visuals to stop the scroll
Algorithm tips:
- Replies and quote tweets build authority
- Threads keep people on platform (rewarded)
- Images and video get more reach
- Engagement in first 30 min matters
- Twitter Blue/Premium may boost reach
Best for: Visual brands, lifestyle, e-commerce, younger demographics Audience: 18-44, visual-first consumers Posting frequency: 1-2 feed posts per day, 3-10 Stories per day Best times: 11am-1pm, 7-9pm
What works:
- High-quality visuals
- Behind-the-scenes Stories
- Reels (short-form video)
- Carousels with value
- User-generated content
- Interactive Stories (polls, questions)
What doesn't:
- Low-quality images
- Too much text in images
- Ignoring Stories and Reels
- Only promotional content
Format tips:
- Reels get 2x reach of static posts
- First frame of Reels must hook
- Carousels: 10 slides with educational content
- Use all Story features (polls, links, etc.)
Algorithm tips:
- Reels heavily prioritized over static posts
- Saves and shares > likes
- Stories keep you top of feed
- Consistency matters more than perfection
- Use all features (polls, questions, etc.)
TikTok
Best for: Brand awareness, younger audiences, viral potential Audience: 16-34, entertainment-focused Posting frequency: 1-4x per day Best times: 7-9am, 12-3pm, 7-11pm
What works:
- Native, unpolished content
- Trending sounds and formats
- Educational content in entertaining wrapper
- POV and day-in-the-life content
- Responding to comments with videos
- Duets and stitches
What doesn't:
- Overly produced content
- Ignoring trends
- Hard selling
- Repurposed horizontal video
Format tips:
- Hook in first 1-2 seconds
- Keep it under 30 seconds to start
- Vertical only (9:16)
- Use trending sounds
- Post consistently to train algorithm
Best for: Communities, local businesses, older demographics, groups Audience: 25-55+, community-oriented Posting frequency: 1-2x per day Best times: 1-4pm weekdays
What works:
- Facebook Groups (community)
- Native video
- Live video
- Local content and events
- Discussion-prompting questions
What doesn't:
- Links to external sites (reach killer)
- Pure promotional content
- Ignoring comments
- Cross-posting from other platforms without adaptation